Comm Sense

Whatever profession you may be in, there will be number of times when you are bound to get stuck. What do you do then? How…

As a communicator, if there is one conundrum that I often face, it is that of proactively being reactive! Yes, you read that right. Sounds…

‘Tell me about yourself.’ Oh, that ubiquitous question that one can 200% expect to be asked when giving a job interview, meeting a new professional…

Sticky situations like ‘Post-its’ tend to stick with us for long and have the capacity to pull us down. As communicators, we work collaboratively across…

Last week I came across this beautiful video that a friend had put up on LinkedIn. The short video beautifully depicts how we are socially…

The first time I was part of a jury to judge award winning communications/PR entries, I was elated. This completely resonated with my profession and…

Communicators who are associated with organisations that are based on the fundamentals of science (chemicals, pharmaceuticals, etc.) will associate when I say that, more often…

In one of my earlier writings, I had elucidated to how communicators can be advocators. The integration of communications with advocacy is the sine qua…

I had no clue who Clayton Christensen* was – until his death last week. Since then, I have been reading about him & his work…

So, you have this big media interaction planned with your CEO and other business leaders. You have been delegated the responsibility of running the show,…