Features

The year 2020 is going to be unforgettable as it has brought about rapid changes at various levels around the globe. This changing landscape was…

“In a year dominated by uncertainty and misinformation, consumers and employees have turned to companies as a trusted news source” shared Andy Pharoah, Vice President,…

Today, disruption is everywhere and the companies which incorporate innovation as a part of their ethos, are the ones which are able to thrive in…

A celebrated modern literary legend, famous as the author of the bestselling book – The Immortals of Meluha, and Director of Nehru Centre, London, Amish Tripathi,…

If I had to hazard a guess about summarising my expectations of  #RTSPECTRA Day 2 in one word (before the event), I would have said…

Saturday, 12th December, 2020

Tracing back to the day when Indian and global PR professionals hit the chosen city for PRAXIS, all set to toast PR for the next…

In today’s world, along with the ideation of new communication functions, it is also important to understand how to measure their impact in accordance with…

Does purpose still matter? An important question that was asked by Kass Sells, Global COO and President, International, WE Communications at the starting of his…

Not many would recognise the name Mondelez International in India. But everyone will recognise the brand Cadbury – the market leader in terms of chocolate-based…