Hello Storytellers March 3, 2020 A case for numbers – how boring numbers can reveal wonderful stories Numbers have often been great proof points to support brand and corporate messages. So, data has always been part of the stories told in any…
Hello Storytellers February 25, 2020 Keys to successful storytelling for startups Let’s face it! If you are running an early stage startup, storytelling is pretty low down the pecking order of needs. Growth and customer acquisition…
Hello Storytellers February 18, 2020 Why is storytelling important for workplace well being? Remember the crib sessions in the loo? Or those near the coffee vending machines while continuously looking over the shoulders to ensure nobody else but…
Hello Storytellers February 11, 2020 Show and tell – Five tips on making your visuals for storytelling memorable Think photo-journalism. Check out some of the best cover photos that are still embedded in our memories. The best are those that have now become…
Hello Storytellers February 4, 2020 Two negative triggers to think of a credible corporate story Its counter-intuitive and needs a bit of creativity, courage and mind-training. I am sure that many of us do it consciously but its normal to…
Hello Storytellers January 28, 2020 Why nothing happens – Storytelling must be participatory to trigger & sustain social change I have said this before and will say it again…your stories are best told not by you but those who have been/will be impacted by…
Hello Storytellers January 21, 2020 The High Octane, High Optics Story of Bezos’s Visit to India Let’s get down to business right away as Jeff Bezos did as soon as he touched down in India! At each step he created news,…
Hello Storytellers January 14, 2020 Are you a follower or a fan? How storytelling can create deep-connect with brands What happens when in the New Year’s week, you get an attractive piece of communication that talks to one of our favorite new year resolutions…