Inside Track

The pandemic has proved to be the ultimate “disruptor” for the entire world. Businesses in all countries across the world are facing immense challenges due…

We celebrated Teachers day recently, and when I was wondering who could one of the best teachers who could inspire a nation, one name which…

The old advertising adage goes, “All publicity, is good publicity.” I have seen many communication professionals take this as a gospel truth. However, companies which…

My earliest memories of reading newspapers is inextricably linked with early childhood. In those days, newspapers and magazines, were the only way in which millions…

One of the biggest groups effected by the COVID pandemic are the migrant workers. Workers are returning to their home towns by the millions. Due…

As communicators, the stories about community engagement and CSR need to have a different narrative. Unlike corporate stories, they need more EQ than IQ. These…

The Unlock 1.0 of the Government and its directives are welcome steps which will help in boosting the economy and will provide a much needed…

I recall that over 10 years ago, Idea Cellular made an immensely popular and meaningful series of ads with a smart  tagline of – What…

The impact of the Corona virus has created a strong need for companies to overhaul their initiatives towards employee wellness. According to health experts, sudden…

One of the worst humanitarian crises that India has ever seen was the 2001 earthquake that happened in Bhuj, Gujarat, on 26 January. According to…