Journey Arc November 19, 2024 What’s Valued Only When It’s Broken? How are oxygen, a lighthouse, and a safety net alike? Each of them operates quietly in the background, unnoticed in calm moments but critical when…
Journey Arc November 12, 2024 Storytellers Assemble! Archetypes and All-Rounders Once upon a time, in the vast world of corporate communications, a band of storytellers came together, each with a unique gift. Some could craft…
Journey Arc November 5, 2024 Two Sides of the Same Coin? Corporate Communications vs. Marketing: The Silent Power Struggle A Tale of Two Worlds I once walked into a marketing department to pitch an interview and started speaking to their team. The eye-popping marketing…
Journey Arc October 22, 2024 Emotional Intelligence, Resilience, and the Human Touch in Communications As AI and digitalisation revolutionise the corporate landscape, one irreplaceable truth remains: the significance of the human touch – empathy, connection, and understanding. For Gen…