Little Joys Archives - Page 2 of 5

Little Joys October 3, 2018

What is Public Relations all about?

Often, it is a challenge to explain what public relations is all about and what we PR professionals do for a living and how do…

Little Joys September 27, 2018

Public Relations and Adaptability with Changing Times

It is imperative to adapt to the changes, for growth in any functional area. This is also true for Public Relations as a profession. Over…

Little Joys September 12, 2018

Public Relations and Brand Building

It is absolutely relevant to state that Brand Building and Public Relations go hand in hand. I have had the first-hand experience of this being…

Little Joys September 5, 2018

What role does Public Relations play in the hospitality industry?

We all know hospitality is a highly competitive field which thrives to a great extent on effective public relations which is an ongoing process. Being…

Little Joys August 29, 2018

Why is Corporate Communication vital?

For a lay person, communication means talking to one another, but when we talk about communication at corporate level, it entails a whole plethora of…

Little Joys August 22, 2018

How to put together an effective PR strategy?

While Public Relations has finally been recognised as an important arm of any business organisation, it is unfortunate that many organisations choose to take PR…

Little Joys August 15, 2018

Public Relations – A vital component in Marketing Strategy

The term Marketing Communications has been coined as an outcome of the combination of Marketing and Public Relations, emphasising the fact that Marketing and PR/Communications…

Little Joys August 8, 2018

How bad Public Relations can Damage a Brand

The primary task entrusted upon a PR resource is to keep a company’s image clean and positive and, to steer clear of any negative news….

Little Joys August 1, 2018

Traits for becoming a successful communications professional

It is not easy to excel as a communications expert. However, there are certain characteristics by honing which communications professionals can set themselves apart from…

Little Joys July 25, 2018

Importance of Media Relations

Modern era is the one of start-ups where everyday one hears of a new venture being launched. Some start-ups are well-funded whereas others are boot-strapped….