Little Joys Archives - Page 3 of 5

Little Joys July 18, 2018

Public Relations for start-ups

Corporate sector has never ever been so open, agile and vibrant, the way we see it now. Modern day corporate world is ever evolving and…

Little Joys July 11, 2018

Creating a personal brand to succeed

It would not be incorrect to say that personal branding is as important as a corporate brand. In today’s day and age, entrepreneurs/professionals are becoming…

Little Joys July 4, 2018

Is traditional PR fading in the digital era?

The emergence of digital era and the evolution of internet, have dramatically revolutionised functioning across the industries. Naturally so, PR as a business has not…

Little Joys June 27, 2018

Creativity at the helm of Public Relations

We, as Public Relations professionals, are often projected as the ones whose job is to magnify creative ideas developed by others. We have also been…

Little Joys June 20, 2018

Challenges faced by hospitality communicators

Having been the Communications Lead with a couple of prestigious hotel brands has been a roller coaster ride for me. A hospitality mandate, undoubtedly, is…

Little Joys June 13, 2018

How is Advertising different from Public Relations

Public Relations and Advertising are two major tools for promoting products and services offered by the company. Advertising is a form of communication used by a company…

Little Joys June 6, 2018

Corporate Social Responsibility as an integral part of Corporate Communications

The Corporate Communication department in every organisation works towards maintaining and managing the company’s socially evolved perception. This is known as the Corporate Social Responsibility…

Little Joys May 30, 2018

Role of corporate communication in an organisation

It will not be incorrect to say that corporate communication is imperative to an organisation’s growth and progress in today’s time and age. It plays…

Little Joys May 23, 2018

What is a marketing communications strategy all about?

My experience of all these years, as a communications expert, has taught me that Public Relations profile cannot be limited to media engagement, press releases,…

Little Joys May 16, 2018

Ethics and Public Relations

Very often, we as PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes of their employers or clients, things which…