Shifting Sands

When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.” Based on the assignment, out-of-the-box can take…

Recently, I attended a ‘question-storming’ meeting for one of our healthcare clients.  Our aim was to create a flow of questions that would unlock the…

When I led marketing and communications for an oncology diagnostic company, the CEO used to ask me regularly, “Can you gin up a campaign about…

There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills for succeeding at this work.  Less frequently…

Last month, we spent a few days with friends in Bordeaux, France who 20 years ago turned a crumbling chateau into a wedding venue. To…

The inventor Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Opportunities are work. …

My daughter who works in communications at a leading global financial institution recently had a conversation with a senior leader there.  Among the topics they…

A world-class reputation begins with a world-class communications function comprising of thoughtful professionals who learn from the past, are attuned to the present and gather…

The amount of information coming at people today from all lines of sight is unprecedented. With this volume comes misinformation and disinformation, feelings of being…

AI may be transforming the Public Relations landscape but what sets companies apart is understanding that data without story are just numbers. And reputation without…