Shifting Sands

I suppose I could have titled this column, ‘Seizing the momentum.” The shift for reputation from almost a secondary concern to a ‘must have’ is…

I’ve worked with a multinational diabetes care company for many years. We spend a lot of time thinking about how to meet people with diabetes…

When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.” Based on the assignment, out-of-the-box can take…

Recently, I attended a ‘question-storming’ meeting for one of our healthcare clients.  Our aim was to create a flow of questions that would unlock the…

When I led marketing and communications for an oncology diagnostic company, the CEO used to ask me regularly, “Can you gin up a campaign about…

There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills for succeeding at this work.  Less frequently…

Last month, we spent a few days with friends in Bordeaux, France who 20 years ago turned a crumbling chateau into a wedding venue. To…

The inventor Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Opportunities are work. …

My daughter who works in communications at a leading global financial institution recently had a conversation with a senior leader there.  Among the topics they…

A world-class reputation begins with a world-class communications function comprising of thoughtful professionals who learn from the past, are attuned to the present and gather…