Writer’s Vault

PR is a strategic communication discipline that plays a crucial role in shaping perceptions, influencing public opinion, and managing reputations. Over time, PR has evolved…

I still recall when I started by corporate journey with GE, the values that I imbibed were integrity, energy and energise (apart from other values)….

In my recent conversation with a seasoned CMO at a global tech firm, he shared a story that’s becoming all too familiar among his peers….

Let me share a story (a bit of mine) that you may also relate to. A well-performing executive—a person who has risen quickly through the…

As I write my 25th article for writer’s vault and 56th article for Reputation Today, I feel a sense of joy and a fresh rush…

When I was thinking about writing my next article, the one thought that stood out was our own magical cognitive abilities! Is that the reason…

I read this quote somewhere — The quality of our lives is determined by the quality of our communication—with others and, most importantly, with ourselves….

“The most powerful person in the world is the storyteller.” — Steve Jobs In today’s fast-paced, data-driven world, effective leadership goes beyond strategy and execution….

In an era marked by rapid change, uncertainty, and complex challenges, the ability to tap into one’s best version as a leader is no longer…

In today’s rapidly evolving business landscape, self-awareness has become a critical trait for effective leadership. Leaders who understand their own personality traits and behavioural tendencies…