Zesty Life

I remember working on communication campaigns for marquee brands, about 10 years back, and the communications world was very different then. Digital PR did not…

As a startup founder or a budding entrepreneur, one is donning multiple hats as he/she tries to build a sustainable brand and make a big…

Imagine two senior leaders, X and Y in an organisation, both hardworking and with similar years of experience, but with totally different working styles. While…

Leadership is a topic that has been much talked about. There are quite a number of articles that one can find online, highlighting the trade…

We are living in the times of information overload. Digital media and the internet have ensured that we are increasingly loaded with new information. The…

We live in times of fierce competition amongst brands, all eyeing for the few seconds of customers’ attention. To add to this, brand loyalty is…

It was in the summer of 2015 that I first encountered this phrase in a candid chat with my then supervisor who was also the…

‘Crisis communications’ is a term that is not alien to any Communications professional. You can love it, you can hate it, but you cannot avoid…

We are living in interesting times -with Alexa hearing all our conversations, robots taking up a lot of menial jobs and Internet of Things becoming…

Public relations is one of the emerging tools of marketing and a very powerful one. Companies spend millions of dollars to build positive brand reputation…