Fulcrum Awards 2023 Shortlist Announced

The Fulcrum Awards 2023 announced its finalist (bit.ly/FASHORTLISTS2023). The shortlists are arrived at after online and offline evaluation by an esteemed jury of 27 communication professionals.

The awards partnered with a process validator – Grant Thornton Bharat to ensure transparency and smooth process orientation. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet on July 11th, 2023.

The shortlist is announced for 12 sub-categories in the Technique main category, 14 sub-categories in Sector main category and 3 sub-categories in the Special Awards to recognise firms. The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 14 sub-categories under Sector and the Special Award categories will have only one winner each. Lifetime Achievement and Fulcrum Masters of Technique winners will be directly announced at the awards ceremony.

The Fulcrum Awards will take place post the conclusion of PRAXIS 2023 on 23rd September at the gala Awards Night at ITC Chola, Chennai.

To be part of the awards night and to celebrate excellence in communications, you can book your seat for the awards night at 12,000/-plus GST here bit.ly/FAPASS2023. This ticket will be available till Thursday 10th, August 2023. All who register to PRAXIS 2023 get access to the awards night at no extra cost.

TECHNIQUE AWARDS
Technique Awards – Best Use of Content (A1)
Organisation Name Campaign Title Client/Consultancy Name
Cumulus Project Streedhan DSM (Now dsm-firmenich)
Godrej Industries Limited & Associate Companies Godrej Food Trends Report 2022 NA
Kaizzen #MakeGurugramRoadsSafe Park+
Mobile Premier League (MPL) Missing – Sensitively spreading awareness about human trafficking among gamers NA
Motilal Oswal Financial Services Limited Options mein Options NA
MSL India A Refreshing Difference Coca-Cola
Organic by MSL PM #TBMuktBharat Abhiyaan Bill & Melinda Gates Foundation
Weber Shandwick India GOAL: GOing the distance with DigitAL Meta
Zeno Group India Decoding 37 Trillion Cells Lenovo ISG
Technique Awards – Best Use of Creativity and Innovation (A2)
Organisation Name Campaign Title Client/Consultancy Name
Edelman India Democratizing courage in the world’s largest democracy – a Mountain Dew story PepsiCo India
First Partners Millets on the Plate ITC’s Hotel Group
First Partners #SesaForGreenerGood – Sanquelim Mines Reclamation a Green Model Exemplar Vedanta Sesa Goa
Mobile Premier League (MPL) Missing – Sensitively spreading awareness about human trafficking among gamers NA
MSL India Pamper That Pout Vaseline
Technique Awards – Best Use of Event (A3)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Launch of Terminal 2 Bangalore International Airport Limited
First Partners Great India Drive 2023 – Commemorating 75 years of India’s Independence Hyundai Motor India
Mobile Premier League (MPL) Har Fan Ki Jersey NA
Organic by MSL GAIIS Summit Ministry of Ayush
Teamwork Communications Group Ride for Saviours IHW Council & JK Tyre
20:20 MSL #OneForOurPlanet Pernod Ricard India
Technique Awards – Best Use of Digital (A4)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE #EmpowerHerNow Westlife Foodworld (McDonald’s India)
Avian WE Reach Each Child Reckitt
Godrej Industries Limited & Associate Companies Vada Pav Cha Raja (The King of Vada Pav) NA
Mobile Premier League (MPL) Missing – Sensitively spreading awareness about human trafficking among gamers NA
PR Pundit #FeelGoodWithFiama ITC Fiama
20:20 MSL Evion In Beauty On P&G Health Evion
Technique Awards – Best use of Integrated Communications (A5)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE VMInclusion – Taara VMWare
Avian WE #Find_Life When #AmazonSeLiya (Great Indian Festival ’22) Amazon India
Chase Avian Communications Private Limited UdyamStree Campaign EdelGive Foundation
PR Pundit #HandAmbassador Savlon Swasth India Mission
PR Pundit ITC Engage launch of new Eau De Parfum range ITC Engage
Viacom18 Media Private Limited Sonic Revolution – Creating Global Rap Gods NA
Technique Awards – Best Use of Public Affairs (A6)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR and Ogilvy India I AM The Change – Launch of Kotex ProHealth+ pads in India Kotex India (Kimberly-Clark)
Chase Avian Communications Private Limited Indian Leadership Forum Against Trafficking ILFAT
Godrej Industries Limited & Associate Companies The Fight against Toxic & Illegal Mosquito Repellent Incense Sticks NA
Mobile Premier League (MPL) Fighting the Menace of Illegal Betting and Gambling in India NA
Value360 Group Catalysing India to become self-reliant for semiconductor manufacturing in India India Electronic and Semiconductor Association (IESA)
Technique Awards – Best Management of Crisis (A7)
Organisation Name Campaign Title Client/Consultancy Name
Vistara – TATA SIA Airlines Limited Creating PR Opportunities in Crisis: Handling Negative Sentiment with Positive Messaging NA
Ather Energy Building Trust with Honesty & Transparency NA
Mobile Premier League (MPL) Fighting the Menace of Illegal Betting and Gambling in India NA
MSL India A brand standing tall against all odds over two decades Amway India
Value 360 Group Beating the odds WazirX
Technique Awards – Best Use of Internal Communications (A8)
Organisation Name Campaign Title Client/Consultancy Name
DBS Bank India OneDBS – Unifying Strengths, Empowering Growth AdfactorsPR
First Partners #IronLadiesIndia – Saluting the Iron-Willed Women of Goa Vedanta Sesa Goa
Gnothi Seauton Global Month of Volunteering 2022 Amazon India
L’Oréal India LIFE@L’ORÉAL – Employee Engagement, Inside And Outside DDW & Tonic Media
PwC India 150 years of PwC in India NA
Technique Awards – Best New Product Launch (A9)
Organisation Name Campaign Title Client/Consultancy Name
Archetype Making Slack the ‘OG’ of Workplace Collaboration Slack
BMW Group India Joytown NA
First Partners Great India Drive 2023 – Commemorating 75 years of India’s Independence Hyundai Motor India
Genesis BCW The Story of Godawan: Spirit of the Desert Diageo India
PhonePe Private Limited Pincode: PhonePe’s new shopping app built on ONDC NA
SPAG – A FINN Partners Company #HERTimeMatters Fighting breast cancer with innovation and hope Roche
Technique Awards – Best Use of Media Relations (A10)
Organisation Name Campaign Title Client/Consultancy Name
Archetype Making Slack the ‘OG’ of Workplace Collaboration Slack
Avian WE Launch of Terminal 2 Bangalore International Airport Limited
Avian WE Powering The Right Now Economy Aerospike
BMW Group India Joytown NA
First Partners Buckle Up Young India – Be The Better Guy! Hyundai Motor India
First Partners Great India Drive 2023 – Commemorating 75 years of India’s Independence Hyundai Motor India
Genesis BCW Sports has a Different Address Viacom 18 Sports
MSL India The JCB Prize for Literature JCB Literature Foundation
Western Digital Unlocking Potential with Data NA
Technique Awards – Best Use of Community Outreach (A11)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Reach Each Child Reckitt
Avian WE The Atal Tinkering Labs Marathon: Inspiring India to Cultivate ‘Neoteric Innovators’ Atal Innovation Mission
Concept Public Relations India Limited Guardians of the Heart Manipal Health Enterprises Private Limited
Current Global X LinkedIn #RokeNaRuke LinkedIn India
Mondelez India Foods Private Limited Cadbury Dairy milk “Good Luck Girls” campaign NA
Technique Awards – Best Regional Campaign (A12)
Organisation Name Campaign Title Client/Consultancy Name
Cairn Oil & Gas, Vedanta Limited Maru Mangala NA
First Partners #SesaForGreenerGood – Sanquelim Mines Reclamation a Green Model Exemplar Vedanta Sesa Goa
Godrej Industries Limited & Associate Companies The Freshness Wave NA
Value360 Group Organising The Unorganised Agriculture Sector nuture.farm
Zee Entertainment Enterprises Private Limited Festive Road Show Genesis BCW

 

SECTOR AWARDS
Sector Awards – Best Hospitality and Travel Sector Campaign (B1)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Oyo For All Oyo Rooms
Avian WE Communication to Commerce: The OYO Way Oyo Rooms
Edelman India Private Limited Inside Cricket with Yuvraj Singh: Only On Airbnb Airbnb India
MSL India Come And Say G’day Tourism Australia
MSL India Rediscover Maldives with Sensory Whisperers Hilton Maldives Amingiri
Sector Awards-Best Automobile Sector Campaign (B2)
Organisation Name Campaign Title Client/Consultancy Name
BMW Group India Joytown NA
First Partners Buckle Up Young India – Be The Better Guy! Hyundai Motor India
MSL+NCC Slavia- The Car is Back Škoda Auto India
Teamwork Communications Group #MotoGPBharat Moto GP
Value360 Group The Lap of Luxury – When experience meets thrill with Audi India Audi India
Sector Awards – Best Luxury Campaign (B3)
Organisation Name Campaign Title Client/Consultancy Name
BMW Group India Joytown NA
Genesis BCW The Story of Godawan: Spirit of the Desert Diageo India
PR Pundit ‘Equally Democratic And Aspirational’ Celebrating 50 years of the Ralph Lauren Polo Shirt Polo Ralph Lauren
PR Pundit M.A.C Cosmetics: Launch Of Skincare Category With Hyper Real Range M.A.C Cosmetics
PR Pundit To you, with Preloved Saritoria
Sector Awards – Best Technology and Telecom Sector Campaign (B4)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE VMInclusion – Taara VMWare
Avian WE Together for Tomorrow! Enabling People Samsung India
Mobile Premier League (MPL) Missing – Sensitively spreading awareness about human trafficking among gamers NA
Ruder Finn India Changing the World Through Digital Experiences Adobe
Zeno Group India Decoding 37 Trillion Cells Lenovo ISG
Sector Awards – Best Healthcare and Pharma Sector Campaign (B5)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Be The Change for TB Johnson & Johnson
Avian WE Reach Each Child Reckitt
Genesis BCW #TheMostNobleAct Manipal Hospitals
Roche Diagnostics India #BeYourOwnShero Talkaholics
Value360 Group Growing with the Growers in the most sustainable way Agoro Carbon Alliance
Zeno Group India Decoding 37 Trillion Cells Lenovo ISG
Sector Awards – Best Consumer Products and Retail Sector Campaign (B6)
Organisation Name Campaign Title Client/Consultancy Name
Adfactors PR We Got You, Baby! The Huggies relaunch story Huggies India (Kimberly-Clark)
Avian WE Amazon India- #Find_Life & Amazon Metaworld (Great Indian Festival) Amazon India
First Partners Great India Drive 2023 – Commemorating 75 years of India’s Independence Hyundai Motor India
Mobile Premier League (MPL) Har Fan Ki Jersey NA
Value 360 Group Be Seen, Be Heard by Youth The Body Shop
Sector Awards – Best Not-for-Profit and Association Sector Campaign (B7)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Sabka Haq Swachhta NFSSM Alliance
Chase Avian Communications Private Limited UdyamStree Campaign EdelGive Foundation
Chase Avian Communications Private Limited Indian Leadership Forum Against Trafficking ILFAT
Cumulus CHATPAT SOS Children’s Villages, India
The PRactice Arogya City Bengaluru Arogya World
Sector Awards – Best Food and Beverage Campaign (B8)
Organisation Name Campaign Title Client/Consultancy Name
Edelman India Private Limited Imagined in India Bira 91
Edelman India Private Limited EU’s ‘More Than Food’ campaign in India European Research Executive Agency (REA)
First Partners Millets on the Plate ITC’s Hotel Group
First Partners ‘McDonald’s for Youth’ – Unlocking equal opportunities for underprivileged communities McDonald’s India – North & East
Genesis BCW The Story of Godawan: Spirit of the Desert Diageo India
Value 360 Group #Brewkraanti – Third Wave of Caffeine Revolution Rage Coffee
Sector Awards – Best Entertainment and Media Sector Campaign (B9)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE The Power Of Two PVR Inox
Genesis BCW Breaking the norm, #LollaIndia takes Asia by storm BookMyShow
PR Pundit Coke Studio Bharat – ‘Apna Sunao’ & Coke Studio Tamil Coca-Cola
Ruder Finn India Sab Hai, Siway SRK Disney+ Hotstar
Zee Entertainment Enterprises Private Limited Festive Road Show Genesis BCW
Sector Awards – Best Banking and Financial Services Sector Campaign (B10)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Kotak Katha Kotak Mahindra Group
DBS Bank India OneDBS – Amalgamation of Lakshmi Vilas Bank with DBS Bank India AdfactorsPR
Max Life Insurance India Retirement Index Study 2.0 Edelman India
Kaizzen Upscaling the agribusiness landscape in India Ayekart
Value360 Group Making startup investments possible for individuals Venture Catalysts
Value360 Group Fuelling The Cash Credit for The Unbanked India Faircent
Sector Awards – Best Services Sector Campaign (B11)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Communication to Commerce: The OYO Way Oyo Rooms
Value360 Group Delivering Happiness Worldwise Via Simplified Pet Relocations Carry my Pet
Value360 Group SHOPIFY INDIA: Giving wings to Indian merchants, enabling cross border sales digitally Shopify
Value360 Group Bridging Bharat from Coldchain to Kirana via Multimodal Capabilities Transport Corporation of India
Zeno Group India Decoding 37 Trillion Cells Lenovo ISG
Sector Awards – Best Sports Campaign (B12)
Organisation Name Campaign Title Client/Consultancy Name
Genesis BCW Sports has a different address Viacom 18 Sports
Kaizzen IDCA IDCA
Mobile Premier League (MPL) Har Fan Ki Jersey NA
MSL India All that wins is not Cricket Sony Sports Network
WordsWork LLP FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela Star Become Legends Hockey India
Sector Awards – Best Infrastructure and Real Estate Sector Campaign (B13)
Organisation Name Campaign Title Client/Consultancy Name
ANTS Digital Private Limited Strong Holds On EJOT Octaqon
First Partners #IronLadiesIndia – Saluting the Iron-Willed Women of Goa Vedanta Sesa Goa
First Partners #SesaForGreenerGood – Sanquelim Mines Reclamation a Green Model Exemplar Vedanta Sesa Goa
Genesis BCW A Flying Start for Brand NIA Noida International Airport
Godrej Industries Limited WINCLUSIVE Because inclusivity always wins NA
Sector Awards – Best Campaign by a PSU (B14)
Organisation Name Campaign Title Client/Consultancy Name
Concept Public Relations India Limited Harbouring India’s EXIM Success Jawaharlal Nehru Port Authority (JNPA)
Concept Public Relations India Limited Dholera – India’s Own Global Smartcity Dholera Industrial City Development Ltd
Concept Public Relations India Limited The Magnificent Maiden Voyage – GRSE’s MV MA Lisha Raises the Bar in Shipbuilding Garden Reach Shipbuilders & Engineers Limited (GRSE)
First Partners #YogaSeAyu – Holistic healing at the intersection of Yoga & Ayurveda All India Institute of Ayurveda
Value360 Group Reimagining ecommerce for Bharat ONDC

 

SPECIAL AWARDS
Special Awards – Best Barnd Reputation Campaign of the year (D1)
Organisation Name Campaign Title Client/Consultancy Name
Avian WE Oyo For All Oyo Rooms
Avian WE Reach Each Child Reckitt
First Partners Not just Fantasy! Online games an equalizer for sporting women Games24x7 (My11Circle)
Mobile Premier League (MPL) Player-First Initiative NA
MSL India Come And Say G’day Tourism Australia
Special Awards – Best Corporate Reputation Campaign of the year (D2)
Organisation Name Campaign Title Client/Consultancy Name
First Partners Making Indian Villages Climate Smart ITC Limited
Madison Public Relations P&G #WeSeeEqual Summit P&G India
Madison Public Relations Mumbai Urban Art Festival Asian Paints
MSL India Building India’s Sports Tech Titan Dream Sports
SPAG – A FINN Partners Company Building Expertise Through Hope Roche
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