Goodwill always pays off!

For those of you who don’t know what a PRAXIS or SPECTRA is, let me introduce you to them. PRAXIS is perhaps the largest physical gathering of the PR and Corporate Communications fraternity for an immersive experience that carries on for three days in a different city every year. It is not just a conference, but includes a series of things from learning and knowledge sharing, to city experiences, food, entertainment, networking to innovative product and service showcases. SPECTRA is the digital avataar of PRAXIS and is a virtual conference which came with similar experiences but mostly crafted to fit the mood and setting of these COVID times. 

As PRAXIS plans got canned, like most other things this year, the team, as always, came up with something new and exciting – SPECTRA. An online, seamless conference with most of the amazing elements of PRAXIS bringing it as close to the real deal as possible. SPECTRA was positioned to be all that it promised and more and it sure was! One day down, three more to go, lots of mini conversations and learning sessions in the wake!

Lots of things to learn from in context of this experience. I have been a part of the extended team now for a while and the first thing that I see in the Promise Foundation team is the zest and zeal to constantly create something and push their boundaries to innovate and curate an experience that is complete in all ways. With SPECTRA, the same was anticipated and received, albeit one day late. 

This brings me to the core of what I want to convey and that is about goodwill and how garnering goodwill can go a long way for any enterprise or organisation. When there was a technical glitch and the whole event had to be moved by a day, the transition was not only seamless but also garnered tremendous encouragement and understanding from the entire audience. 

This was a great example of how goodwill gathered over time can be the best medicine in times of a crisis and I could only applaud and be awed by the goodwill the team at Promise Foundation has built over time. 

What can we – as people and organisations – learn from this incident and the insight it gives us into goodwill?

  • Building trust goes a long way in building goodwill
  • Delivering on promises and expectations on time
  • Ensuring satisfaction
  • Innovating and staying relevant and creating value are critical elements of success
  • Committing time, effort and energy to deliver constantly
  • Committing to building relationships and community
  • Engaging and investing in the community
  • Building value across the spectrum
  • Giving back to the community
  • Encouraging learning and growth across the board
  • Creating environments for cross leveraging relationships and knowledge sharing
  • Ideating and creating platforms that benefit the community 

I can go on and list many more reasons why an incident like this is so comfortably managed despite the huge audience that had signed up for SPECTRA. But what this is a testament to, is the fact that there was strong, solid goodwill that had been invested in for ever so long and the respect the team is given is also a factor to be counted in. 

This incident reminded me of why there is no tangible value you can attach to goodwill, but what a priceless asset it is to an organisation. 

It is surely something that every person and organisation can aspire for and aim towards building. 


The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Shreya Krishnan
Vice President - Marketing and Communications at Anviti Insurance Brokers
Shreya is a CSR Specialist and Corporate Grooming Consultant. Her interests lie in Activism, Dance, Theatre, Poetry, Blogging, Modelling, Acting. She considers herself an Earth Warrior and is an Event Anchor and Trainer. She is a Pageant Winner and public speaker.

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