Lead the change

“The art of communication is the language of leadership”

-James Humes

The art of communication is a metaphor for freedom. Freedom and liberty to express. It has the power to bring a change and make a difference.

Leadership communications involve those key messages that are rooted in the values of the organisation. They are of significant importance to the key stakeholders, employees, shareholders, strategic partners, media etc. It’s a two way process. A communication is successful when both the parties i.e. the sender and the receiver equally put in their efforts.

A good communicator has an aura, which speaks for him/her. We carry our aura with us wherever we go and it makes an impact on our surroundings. All the successful leaders have a unique personal leadership style that is rooted in their communications in order to fulfill their vision and goals.

Being a good communicator is an essential trait for a leader, because they are able to listen to others, as well as successfully relay their own ideas and opinions. Not only do they read their surroundings well, but they possess the ability to adapt their messaging to said environment without missing a note.

As a leader the message is not about the messenger, it is about meeting the needs and the expectations of those you’re communicating with.

Here are a few things to keep in mind as a leader:

  1. The 3 Cs of communication

It is crucial that your communication is clear, concise and consistent. These three elements make your message comprehensive and you are able to reach your team in a more efficient way which improves the quality and efficiency of your organisation’s work.

  1. Timing is the key

Timing is critical for leaders.

It is very significant to understand the importance of timing and dealing with the matters in the right way and at the right time. In PR, no matter it is sudden or gradual,you cannot manage a crisis if you delay in taking action. It is important to communicate your message at the right time to the right audience in order to avoid big disruptions.

  1. Let’s engage

A good leader engages with the team, inspires and motivates them. It is also important to be reachable. No organisation moves forward with a one man ideology and stereotypes. An organisation needs to be dynamic and open to new changes. It is important to hear your team as well. Hence in order to inculcate the new and fresh ideas from your team, it’s crucial to engage with your team members on a regular basis. It creates a sense of belongingness and teamwork.

  1. Are they really listening?

The power of a virtuous communicator lies in the intellect of the listener. It is important to understand the audience that you are addressing. You need to make sure that you talk about relevant things and reach out to your audience in the most suitable format and medium. If you cannot grab the attention of people all your efforts will go in vain.

  1. Watch your body language

Communication is not just verbal or written. It also involves signs, gestures and postures.

Your body language speaks before you even utter a word. It is significantly important to maintain a confident and impressive body language. As a leader you represent your organisation and hence the way you carry yourself and portray your ideas creates an impression in the minds of your clients, competitors and other people.

The leader needs to work on core communication skills, high level team and strategic skills.A good leader is someone who knows how to move forward taking everyone along. It requires tolerance, flexibility, confidence and most of all love, respect and good relationship with the team members.

The art of good Communication is truly the language of a leader. No matter what but you cannot make an impact if you don’t know how to engage and interact with your team and your audience. Leadership communications emerge from a set of cultures and values of the organisation which takes it forward.

Leaders have the power to bring a change.

I believe you have it in you too. Do you?

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Kriti Mehra
Kriti Mehra is a final year postgraduate student of the class of 2021 of Integrated Marketing Communication at The Delhi School of Communication, New Delhi. After completing her Bachelor's in Arts from Miranda House College, University of Delhi, she decided to follow her heart and pursue a career in the field of public relations and corporate communications. She is detail-oriented, time aware, and believes in the art of constant learning.

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