Reimagining Corporate Communications, the Alien Way!

What if an alien were to come to earth and look at the way corporate communications is done?

What changes would it advocate? Let our creativity flow in this imaginary world of change!

Zogblorg, an extraterrestrial being with a keen interest in human culture, lands on Earth and engages in a conversation with a seasoned corporate communicator, Meena.

Zogblorg: “Fascinating, this concept of ‘corporate communications.’ You spend so much energy crafting messages, yet often, they seem to dissipate into the ether. Why?”

Meena: “Well, Zogblorg, it’s a delicate balance. We need to inform, persuade, and inspire. We have to consider our brand reputation, our target audience, and the ever-changing media landscape.”

Zogblorg: “Brand reputation? Is it not more important to be genuine? To act with integrity? A strong reputation is built on truth, not marketing.”

Meena: “You’re right, of course. But sometimes, we have to present a certain image, a certain narrative.”

Zogblorg: “A narrative? Or a deception? Like what happened with the recent Jagaur ad?”

Meena: “Hmm, well, I cannot comment on something that was not our work.”

Zogblorg: “Why not simply be transparent? Share the good, the bad, and the ugly. Your audience will respect you for it.”

Meena: “But that could damage our brand, alienate (sorry for using that word) our investors.”

Zogblorg: “Damage your brand? Or damage your credibility? In the long run, honesty is always the best policy. Your investors, like any intelligent being, will appreciate transparency.”

Zogblorg: Examining a stack of press releases “Why so much… paper? Is it not inefficient to produce physical copies of information?”

Meena: “Well, Zogblorg, it’s a tradition. It shows professionalism, authority. Plus, sometimes a tangible document is more impactful.”

Zogblorg: “Impactful? Or wasteful? Your species seems to prioritise quantity over quality. Do these words truly resonate with your audience?”

Zogblorg: “And this concept of ‘target audience. Why segment your audience? Why not treat each individual with respect and dignity? Tailor your message to their specific needs and interests, rather than forcing them into a predetermined mold.”

Meena: “That’s an interesting perspective. But it’s not always practical. We have limited resources, and we need to prioritise.”

Zogblorg: “Prioritise? Or simplify? Why not focus on the core message? The one that truly matters. The one that will resonate with your audience on a deep level.”

Meena: Muttering under her breath, “He asks so many questions! He is worse than my manager!”

Zogblorg: “And this constant stream of information. Press releases, social media posts, email newsletters. Is it not overwhelming? Does it not dilute your message? Perhaps less is more.”

Meena: “You have a point. We often get caught up in the noise. We need to be more strategic, more focused.”

Zogblorg: “Strategic, yes. But also, human. This is me, an alien saying it to you! Your communication should be empathetic, compassionate. It should connect with your audience on an emotional level. Use storytelling, use humour, use art. Make your message memorable.”

Meena: “That’s a refreshing perspective. I’ll admit, we often get lost in the technicalities. We forget the power of human connection.”

Zogblorg: “Remember, communication is not about control. It’s about understanding. It’s about building relationships. It’s about creating a shared future. True communication is about understanding, not just talking. Listen to your audience. Adapt to their needs. And always, always, be authentic.”

Meena: “I’ll keep that in mind, Zogblorg. Thank you for your insights.”

As Zogblorg prepares to depart, Meena is left grappling with a profound question: “Will humanity ever learn to truly communicate?”

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.

Sarita Bahl

Sarita Bahl is an alumnus of Tata Institute of Social Sciences and the Swedish Institute of Management Program. An experienced and versatile leader, she comes with nearly four decades of professional experience. She has over the years successfully overseen the communications and public affairs function and led the corporate social responsibility strategy for Bayer South Asia, Pfizer, and Monsanto, among others. Sarita has held multiple roles across diverse industries, the public sector, trade associations, MNCs, and the not-for-profit sector. Her areas of interest include advocacy, stakeholder engagement, sustainability, and communications.

As an Associate Certified Coach (ACC) from the International Coaching Federation (ICF) and Senior Practitioner (Mentoring) from the European Council of Mentoring and Coaching (EMCC), Sarita specializes in career transition, inner engineering and life issues. Sarita enjoys writing and is passionate about animals, books, and movies.