Marketing Archives - Reputation Today

Views July 28, 2017

Can Public Relations help in driving sales?

Today’s business world is fiercely competitive, and companies’ desire to have something that makes them distinct from the crowd. Companies use Public Relations (PR) to…

Features July 25, 2017

Battling for the consumer’s mind: Positioning & Reputation

Conveying a brand’s reputation to a target market is a fundamental marketing activity. And, arriving at a unique positioning for that brand is also intrinsic…

Features July 11, 2017

Reputation and Marketing: two sides of the same coin!

Public Relations and Marketing are often thought of as two sides of the same coin – they both involve communicating and promoting an organisation to…

Engaging Strokes July 6, 2017

The reputation effect on marketing

I was just going through the report – Best Companies to Work For 2012-13 survey by Business Today and PeopleStrong in association with Naukri.com and noticed that…

Engaging Strokes December 2, 2016

Un-engaged: creating waves of discontent

Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my eye, which incidentally, bombed. A skating rink…

Features April 5, 2016

SEVEN Limitations of Public Relations

The advantages of PR, the strategies, tools and trends are subjects often talked and written about by experts of the profession. What remains untouched and…

Features February 17, 2016

Top 7 Differences between PR and Marketing

As PR professional one often comes across the question – What’s the difference between PR and Marketing? The confusion prevails. Though social media has already…