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Views March 29, 2017

Introducing the age of News Trading and the death of the ‘Market Maker’

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…

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Smart PR: How Data Unlocks Personalised Engagement and Better ROI
What Makes Public Relations a Lucrative Career?
When thinking has to be ‘inside the box’
Who am I, if I am not…?
What’s Valued Only When It’s Broken?

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