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Views March 29, 2017

Introducing the age of News Trading and the death of the ‘Market Maker’

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…

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Podcasting for PR: A fun way to Build Brand Authority
Dark Social: Why Does It Matter to B2B Marketing?
Darkness Shall Set You Free
Storytellers Assemble! Archetypes and All-Rounders
Reputation at Risk: The Cost of Silence on Climate Change

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