ROI Archives - Reputation Today

ROI

Little Joys October 24, 2018

Significance of ROI in Public Relations

Public relations isn’t only about keeping your brand in the media spotlight; it’s also about keeping this spotlight from shining on your competitors. A good…

Views February 19, 2016

The PR measurement conundrum – ROI or ROO!

In most of the recent communication conferences that I attended, one common banter that I have heard taking precedence over all others, has been around…