traditional media Archives - Reputation Today

traditional media

Views February 20, 2018

Communicators need to innovate to stay relevant in an evolving media landscape

Today, we are at a stage of media evolution where the dynamics of storytelling have undergone a sea-change. With the coming of digital, the complexity…

Views March 29, 2017

Introducing the age of News Trading and the death of the ‘Market Maker’

In last month’s post, I raised the issue that brands can no longer assume to be the protagonist in editorial content; the priority has become…