The organisers of Fulcrum Awards announces the finalists for the Fulcrum Awards 2016. The shortlist was arrived at after online and offline scoring by an eminent jury of 17 professionals. The shortlist announced today are for the following categories:
- The Technique Category: 12 sub categories
- The Special Awards Category: 5 sub categories
The winners of the Individual-Consultancy and Individual-In House category will be announced at the Awards night to be held on September 24, 2016 at Aamby Valley, Lonavala between 6 pm and 10 pm. The Fulcrum Awards will take place post the conclusion of PRAXIS 2016. To be part of this event and to celebrate and honour the excellence in communications, you can book your seat for the awards night at http://bit.ly/FulcrumAwardsNight.
All who register to PRAXIS 2016 get access to the awards night at no extra cost.
To see the full shortlist for the Technique and for the Special Awards category refer below or visit the following link http://www.fulcrumawards.com/2016-shortlist.
| TECHNIQUE CATEGORY | ||
| Technique Awards – Best Use of Content | ||
| Campaign Title | Company/Consultancy Name | |
| Motorola Mobility LLC: One Epic Road Trip | Genesis Burson-Marsteller | |
| Goa Tourism Development Corporation: Tourism by Tourists | Adfactors PR | |
| Ernst & Young Fraud Investigation and Dispute Services (EY FIDS): Anti-Corruption Day | Avian Media | |
| Viacom18: Thapki Pyaar Ki – Stammer of s…s..ssuc..cess | Viacom18 Media Pvt Ltd – COLORS | |
| Partnership To Fight Chronic Diseases: Sankalp-Disha Swasth Bharat Ki | S.P.A.G | |
| Ericsson: tech to drawing room pushing the b2b envelope | Text 100 | |
| Technique Awards – Best Use of Creativity | ||
| Campaign Title | Company/Consultancy Name | |
| Godrej Corporate Communications team: Using experiential PR for a product launch | Godrej Security Solutions | |
| Fevicol (Pidilite Industries): Shramdaan Divas- Bringing dignity into the lives of carpenters | Adfactors PR | |
| Tourism New Zealand: Everyday a different journey | Genesis Burson-Marsteller | |
| Viacom18 – COLORS: Thapki Pyaar Ki – Stammer of ssssuccess | Viacom18 Media Pvt Ltd COLORS | |
| Taj Hotels Resorts and Palaces Taj Safaris: Mowgli Trails by Taj Safaris | Rediffusion Edelman | |
| Amazon.in: Changing the way Bharat Sells Amazon Chai Cart | Weber Shandwick | |
| Technique Awards – PR Event of the year | ||
| Campaign Title | Company/Consultancy Name | |
| Godrej Consumer Products Ltd: SUBHA BOLO GOOD KNIGHT | Godrej Consumer Products Ltd | |
| Disney India: Beauty and the Beast | Disney India | |
| Department Of Industrial Policy & Promotion Govt Of India: The Story Of A Roaring Revival | Genesis Burson-Marsteller | |
| PUMA India: ARSENAL FOREVER INVINCIBLE | Madison Specialist Communication Services Pvt Ltd | |
| ICICI Securities Limited: StockMIND – Quest for the Best Budding Investor’ | Adfactors PR | |
| Flipkart :Big Billion Days 2015: The human side of India’s largest sale event turning negatives into positives | Flipkart | |
| Technique Awards – Best use of Digital and Social Media | ||
| Campaign Title | Company/Consultancy Name | |
| BBLUNT’s DirtyLittleSecret The Dry Shampoo Anthem featuring Adhuna Bhabani & India’s Top Bloggers | GODREJ Consumer Products Ltd | |
| Asian Paints Ltd: Voice of Customer | BLAQ | |
| Janssen: Me Without Migraine | MediaMedic Communication | |
| Goa GTDC: Tourism by tourist | Adfactors PR | |
| Voluntary Health Association of India: Lives Bachao Size Badhao | Perfect Relations Pvt Ltd. | |
| Viacom18:Vh1 Supersonic From comments to conversations From Like to Love | Viacom 18 Media Pvt Ltd | |
| Burrp!: The Burrp! NYE Hunt Game | MSLGROUP in India | |
| Technique Awards – Best Integrated Communications campaign of the year | ||
| Campaign Title | Company/Consultancy Name | |
| Fevicol (Pidilite Industries): Shramdaan Divas – Bringing dignity into the lives of carpenters | Adfactors PR | |
| Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases | Genesis Burson-Marsteller | |
| IBM:Cloud is Everywhere! IBM Cloud | Text100 | |
| Aviva India: Aviva Early Starters | Adfactors PR Pvt Ltd | |
| Viacom18 – COLORS: Bigg Boss Season 9 – Changing Perceptions A billion minds at a time | Viacom18 Media Pvt Ltd COLORS | |
| Uber: Get Ahead. Get There. | MSLGROUP in India | |
| Technique Awards – Best Use of Evaluation & Measurement | ||
| Campaign Title | Company/Consultancy Name | |
| AIDS Healthcare Foundation: Influencing policy development in India to increase funding for prevention access to treatment and care for HIVAIDS | Avian Media Pvt Ltd | |
| Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases | Genesis Burson-Marsteller | |
| Tourism New Zealand: Everyday is a different journey | Genesis Burson-Marsteller | |
| SpiceJet Ltd. Rising like a Phoenix | Adfactors PR Pvt Ltd | |
| Technique Awards – Best Public Affairs campaign | ||
| Campaign Title | Company/Consultancy Name | |
| Bureau of Investment Promotion Government of Rajasthan: Campaign To A Resurgent Rajasthan | Edelman India Pvt Ltd | |
| Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India | Integral PR | |
| AIDS Healthcare Foundation: Influencing policy development in India to increase funding for prevention access to treatment and care for HIVAIDS | Avian Media Pvt Ltd | |
| GLOBAL INTELLECTUAL PROPERTY CENTRE: Exploring Infinite Possibilities through Innovation and Intellectual Property Rights | S.P.A.G | |
| Partnership To Fight Chronic Diseases: Time to Unburden – Commitment to reduce the NCD burden in India through a multi-sectoral approach | S.P.A.G | |
| Saifee Burhani Upliftment Trust (SBUT): A Project With A Heart | MSLGROUP in India | |
| Uber: Get Ahead. Get There. | MSLGROUP in India | |
| Technique Awards – Issue and Crisis Management | ||
| Campaign Title | Company/Consultancy Name | |
| Consortium of Global Private Equity Firms: Listing of the Stock Exchanges in India A campaign to tackle the issue of non-responsiveness of the authorities to list stock exchanges in India | Integral PR | |
| Housing.com | Housing.com | |
| SpiceJet Ltd: Rising like a Phoenix | Adfactors PR Pvt Ltd | |
| Jet Airways: The Flight from Brussels | Adfactors PR | |
| Big Bazaar: Checkbeforesharing | Future Group | |
| Technique Awards – Best Internal communications and employee engagement | ||
| Campaign Title | Company/Consultancy Name | |
| Greenolution – Powering a green world | Tata Power | |
| Mary & Rico Lead By Example Campaign | Marico | |
| Standard Chartered Bank India: Standard Chartered Stepathlon 2015 | Standard Chartered Bank India | |
| Asian Paints Ltd.: Voice of Customer | BLAQ | |
| Standard Chartered Bank India: IOU | Standard Chartered Bank India | |
| HCL TECHNOLOGIES: Value Portals Newbie Campaign | HCL TECHNOLOGIES LTD | |
| Technique Awards – Best New Product Brand Built Through PR | ||
| Campaign Title | Company/Consultancy Name | |
| COLORS INFINITY: Everyone is Invited | Viacom 18 Media Pvt Ltd | |
| Godrej Security Solutions: Goldilocks – My Personal Locker for Everyday Valuables! | Adfactors PR | |
| adidas India: adidas Pure Silos Series Global Launch – India | PR Pundit Public Relations Pvt Ltd | |
| Titan: The launch of Titan JUXT Smart is now stunning | Edelman India Pvt Ltd | |
| Eureka Forbes – Aeroguard: AEROGUARD BREATHE IN THE PURE AIR | MSLGROUP in India | |
| Telenor India: Self-Taking Financial Security to the masses with Telenor Suraksha | Telenor India with Text 100 | |
| Renault India Pvt Ltd: Live for more | Renault India Pvt Ltd | |
| Technique Awards – Most Impactful Media Campaign | ||
| Campaign Title | Company/Consultancy Name | |
| Tata Power: Act for Mahseer campaign | Tata Power & Edelman India Pvt Ltd | |
| Maruti Suzuki India Ltd. (MSIL): Maruti Suzuki NEXA Redefining Automotive Retail in India | Avian Media Pvt Ltd | |
| National Basketball Association Pvt Ltd India: Go Big Go NBA | Genesis Burson-Marsteller | |
| L’Oreal Paris: You Cannes! | Genesis Burson-Marsteller | |
| Disney India: Beauty and the Beast | Disney India | |
| SpiceJet Ltd: SpiceJet Rising like a Phoenix | Adfactors PR Pvt Ltd | |
| Oracle India: PR establishes Oracle as the ultimate Cloud Company | Oracle India Pvt Ltd | |
| Technique Awards -Best Use of Community Engagement of the year | ||
| Campaign Title | Company/ Consultancy Name | |
| Viacom 18 Media Pvt Ltd: Saving India’s Cinematic Legacy One Frame At A Time | Viacom 18 Media Pvt Ltd | |
| Fevicol (Pidilite Industries): Shramdaan Divas – Bringing dignity into the lives of carpenters | Adfactors PR | |
| Immunization Technical Support Unit (ITSU): One shot against seven deadly diseases | Genesis Burson-Marsteller | |
| Voluntary Health Association of India: Lives Bachao Size Badhao | Perfect Relations Pvt Ltd | |
| YES BANK Transformation Series | YES BANK Ltd | |
| Smile Train: Healing Clefts | PRactice Strategic Communications India Pvt Ltd | |
| Saifee Burhani Upliftment Trust (SBUT): A Project With A Heart | MSLGROUP in India | |
| Fullerton India: Improving livelihoods for farmers through Cattle Care Fullerton Pashu Vikas Divas | Weber Shandwick | |
| SPECIAL AWARDS | |
| Special Awards -In House team of the year | |
| Company Name | Company |
| Godrej Group Corporate Communications Team | Godrej Group |
| Disney India’s Corporate Communications & PR Team | Disney India |
| Ford India Communication Team | Ford India Pvt Ltd |
| Internal Communications Team Standard Chartered Bank | Standard Chartered Bank India |
| In House Corporate Communications Team Viacom18 | Viacom 18 Media Pvt Ltd |
| Special Awards – In House innovation of the year | |
| In House Corporate Communications Team: Viacom 18 | Viacom 18 Media Pvt Ltd |
| Team Flipkart Stories (Internal) | Flipkart Internet Pvt Ltd |
| Special Awards – Boutique Consultancy of the year | |
| Ideosphere | Ideosphere Consulting Pvt Ltd |
| Kaizzen Communications (Kaizzen PR Services Pvt Ltd) | Kaizzen Communications (Kaizzen PR Services Pvt Ltd) |
| WordsWork | WordsWork |
| Special Awards – Mid Size Consultancy of the year | |
| Madison Public Relations – A Unit of Madison Specialist Communication Services Pvt Ltd | Madison Specialist Communication Services Pvt Ltd |
| S.P.A.G. | S.P.A.G. |
| Zeno India Communications Pvt Ltd | Zeno India Communications Pvt Ltd |
| Special Awards – Large Consultancy of the year | |
| Avian Media Pvt Ltd | Avian Media Pvt Ltd |
| Edelman India Pvt Ltd | Edelman India Pvt Ltd |
| MSLGROUP in India | MSLGROUP in India |
| Adfactors PR Pvt Ltd | Adfactors PR Pvt Ltd |
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