The winners of the Fulcrum Awards 2024 Announced

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the ninth edition of Fulcrum Awards on Saturday, September 21st, 2024 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at JW Marriott, Pune to celebrate and witness the largest such gathering of communications professionals in India.

The winners were selected after rigorous online and offline evaluation of the entries. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet which was held on July 18th at JW Marriott Aerocity, New Delhi. The entire jury process  was validated by the process validator Grant Thornton Bharat.

The awards night commenced by honouring veteran communications professional Rajiv Desai with the 2024 Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the two Special Awards categories.

The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe; Social Impact Partner – Sparkle Gift Card and Magazine Partner – Reputation Today. 

The complete results are outlined below:

TECHNIQUE AWARDS
Technique Awards – Best Use of Content (A1)
Organisation Name Campaign Title Client/Consultancy Name 
Gold Mobile Premier League (MPL) Saving Game Point
Silver Value 360 Communications Humour to Health -#TakingBoldCareofHer Bold Care
Bronze Archetype World Backup Day 2024 Western Digital
Special Mention Archetype Without us, Samsung wouldn’t be Samsung: Positioning Samsung Semiconductor India Research as the nerve centre of every Samsung innovation Samsung Semiconductor India Research (SSIR)
Technique Awards – Best Use of Creativity and Innovation (A2)
Organisation Name Campaign Title Client/Consultancy Name
God First Partners Communications Sixth Sense ITC Limited
Silver Edelman India Teaching India to #SpeakSign KFC India
Bronze Godrej Industries Group Maroo! Newspaper Se Nahi, Laal HIT Se
Technique Awards – Best Use of Event (A3)
Organisation Name Campaign Title Client/Consultancy Name
Gold Burson India Redefining Pet Care through ITC Nimyle’s Pet Fed Collaboration ITC Nimyle
Silver Tinder India Let’s Talk Gender PCA (MSL) India
Bronze Edelman India Introducing KFC’s first-ever college fest: VIBE by KFC KFC India
Technique Awards – Best Use of Digital (A4)
Organisation Name Campaign Title Client/Consultancy Name
Gold Avian WE McDonald’s EatQual Colors McDonald’s India (West & South)
Silver Godrej Industries Group Aap Rishte Nibhao, Riwaaz Toh Sath Aa Hi Jayenge #CelebratingAcceptance
Bronze Weber Shandwick PVR Heard You PVR INOX
Special Mention Value 360 Communications Humour to Health – #TakeBoldCareOfHer Bold Care
Technique Awards – Best use of Integrated Communications (A5)
Organisation Name Campaign Title Client/Consultancy Name
Gold First Partners Communications Sixth Sense ITC Limited
Silver Nestle India Project Hilldaari Burson India
Bronze The Coca-Cola Company Echoes of Passion: Unveiling Coca-Cola’s ICC Sports Chronicles
Technique Awards – Best Use of Public Affairs (A6)
Organisation Name Campaign Title Client/Consultancy Name
Gold Chase Avian Communications Indian Leadership Forum Against Trafficking (ILFAT)
Silver Current Global Kaise Ka Cancer Tata Trusts
Bronze Mobile Premier League (MPL) Saving Game Point
Special Mention First Partners Communications Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa
Technique Awards – Best Management of Crisis (A7)
Organisation Name  Campaign Title Client/Consultancy Name
Gold First Partners Communications Vedanta For India: The Return of Iron Ore Mining in Goa Vedanta Sesa Goa
Silver PR Professionals Brand Management for Rodic Consultants Rodic
Special Mention Weber Shandwick PVR Heard You PVR INOX
Technique Awards – Best Use of Internal Communications (A8)
Organisation Name Campaign Title Client/Consultancy Name
Gold Mobile Premier League (MPL) A Family Affair: Internal Comms Campaign
Silver Ants Digital Airtel Suraksha Bharti Airtel
Bronze First Partners Communications #IronLadiesIndia – Shattering More Than the Glass Ceiling! Vedanta Sesa Goa
Technique Awards – Best New Product Launch (A9)
Organisation Name Campaign Title Client/Consultancy Name
Gold PR Professionals The Pathan Of Indian Real Estate DLF
Silver Avian WE ITC Mission Millets ITC
Bronze Archetype Launching Shakti Cloud – A critical enabler of India’s AI mission Yotta Data Services
Special Mention Organic by MSL Mahindra Vista Mahindra Lifespaces
Technique Awards – Best Use of Media Relations (A10)
Organisation Name Campaign Title Client/Consultancy Name
Gold Mobile Premier League (MPL) Saving Game Point
Silver Avian WE Strengthening Maruti Suzuki’s SUV Story Maruti Suzuki
Bronze MSL India A New Era Begins LALIGA
Technique Awards – Best Use of Community Outreach (A11)
Organisation Name Campaign Title Client/Consultancy Name
Gold Current Global Kaise Ka Cancer Tata Trusts
Silver Avian WE Dettol Hygiene Olympiad Dettol India
Bronze &TV UP Road Safety Burson India
Technique Awards – Best Regional Campaign (A12)
Organisation Name Campaign Title Client/Consultancy Name
Gold The PRactice SmarterTech for SuperFoods – Lenovo Work for Humankind Campaign Lenovo India
Silver Avian WE Poshan Right toh Future Bright PepsiCo India
Bronze Godrej Industries Group Resurrecting the “Combine” aura by Godrej Agrovet Limited

 

SECTOR AWARDS
Sector Awards – Best Hospitality and Travel Sector Campaign (B1)
Organisation Name Campaign Title Client/Consultancy Name 
Gold First Partners Communications Bukhara, world’s most famous Indian restaurant, turns 45! ITC’s Hotel Group
Special Mention MSL India Creating Inviting Moments to Come And Say G’Day Tourism Australia
Sector Awards-Best Automobile Sector Campaign (B2)
Organisation Name Campaign Title Client/Consultancy Name 
Gold RF Thunder End Ice Age Ola Electric
Special Mention Ruder Finn Making India EV Ready MG Motor India
Sector Awards – Best Luxury Campaign (B3)
Organisation Name Campaign Title Client/Consultancy Name
Special Mention PR Pundit Havas Red Alchemy – Kaleidoscope of Time Chivas Regal
Sector Awards – Best Technology and Telecom Sector Campaign (B4)
Organisation Name Campaign Title Client/Consultancy Name
Gold Mobile Premier League (MPL) Gamers for Dementia Awareness
Special Mention Mobile Premier League (MPL) Saving Game Point
Sector Awards – Best Healthcare and Pharma Sector Campaign (B5)
Organisation Name Campaign Title Client/Consultancy Name 
Gold GCI Health India #Tuffies Cipla
Special Mention Value 360 Communications Humour to Health – #TakeBoldCareofHer Bold Care
Sector Awards – Best Consumer Products and Retail Sector Campaign (B6)
Organisation Name Campaign Title Client/Consultancy Name 
Gold Avian WE Lego Small Hand Big Dreams The Lego Group
Special Mention Value 360 Communications #TakeBoldCareofHer – From Humour to Health Bold Care
Sector Awards – Best Not-for-Profit and Associations Sector Campaign (B7)
Organisation Name Campaign Title Client/Consultancy Name
Gold Chase Avian Communications Indian Leadership Forum Against Trafficking (ILFAT)
Special Mention Value 360 Communications Charkha to Chips India Electronic and Semiconductor Association (IESA)
Sector Awards – Best Food and Beverage Campaign (B8)
Organisation Name Campaign Title Client/Consultancy Name
Gold Avian WE ITC Mission Millets ITC
Special Mention Burson India Britannia’s ‘1947% More History’ Britannia
Sector Awards – Best Entertainment and Media Sector Campaign (B9)
Organisation Name Campaign Title Client/Consultancy Name
Gold MSL India Chandrayaan 3 #CountdownToHistory National Geographic India
Sector Awards – Best Banking and Financial Services Sector Campaign (B10)
Gold PhonePe Equity Investing for Everyone, Everywhere!
Special Mention Max Life Insurance The Bharosa Blueprint Edelman India
Sector Awards – Best Services Sector Campaign (B11)
Organisation Name Campaign Title Client/Consultancy Name
Gold Ants Digital #BestJobEver Concentrix
Sector Awards – Best Sports Campaign (B12)
Organisation Name Campaign Title Client/Consultancy Name
Gold PRHUB INBL’s Impact on Indian Basketball Culture Indian National Basketball League (INBL)
Sector Awards – Best Infrastructure and Real Estate Sector Campaign  (B13)
Organisation Name Campaign Title Client/Consultancy Name
Gold Burson India #TakingIndiaPlaces Alstom
Sector Awards – Best Campaign by a PSU (B14)
Organisation Name Campaign Title Client/Consultancy Name
Special Mention PR Professionals Redevelopment of Gomti Nagar Railway Station Rail & Land Development Authority (RLDA)

 

SPECIAL AWARDS
Special Awards – Best Barnd Reputation Campaign of the year (D1)
Organisation Name Campaign Title Client/Consultancy Name
Gold First Partners Communications Sixth Sense ITC Limited
Special Mention Mobile Premier League (MPL) Gamers for Dementia Awareness
Special Awards – Best Corporate Reputation Campaign of the year (D1)
Organisation Name Campaign Title Client/Consultancy Name
Gold Mobile Premier League (MPL) MPL: How communications led the charge in the battle for survival
Gold Weber Shandwick PVR Heard You PVR INOX

 

Fulcrum Masters – Consultancy
Rank Organisation Name
Gold AvianWE
Silver First Partners
Bronze Weber Shadwick
Fulcrum Masters – Corporate
Rank Organisation Name
Gold Mobile Premier League
Silver Godrej Industries Group
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