The YPC and ABC Prize are back – Dublin and Washington DC beckon winners

This is a programme we began in 2013 and are going strong with. We have honoured four PR consultancy professionals and then last year moved to honouring a team. We have had three in-house communication professionals that have been honoured so far. Here is the list of the previous winners:

2013 – Poojita Jawahar

2014 – Richa Seth

2015 – Abhishek Mahapatra & Prasidha Menon

2016 – Sonia Dhawan & Parekhit Bhattacharjee

2017 – Karan Anand & Bhavana Singh and Radhika Mehta

Last year we collaborated with several partners to make possible the grandest prize ever.

This year we launch the initiative earlier than we did in previous years to get done with the submissions before the awards seasons starts in April. Professionals under 35 have time until March 31st to submit nominations.

There are two separate cases. One for a two-member team from a PR consultancy to tackle and the other for individuals from corporate communications to submit a response to. The details for the Young Pride Challenge and the ABC Prize are online.

The team from a consultancy that wins gets an all-expense trip to the ICCO Summit that takes place in October first week in Dublin, Ireland courtesy ICCO, PRCAI and Reputation Today, whereby PRCAI takes care of the flight tickets and visa cost for two persons (approx. Rs 1,50,000)  and Reputation Today takes care of the accommodation allowance for upto three nights (approx Rs 30,000) and ICCO sponsors the registration for two individuals, worth $1000 each (approx)

The ABC Prize is supported by seven organisations/individuals as follows:

  1. Reputation Today offers a complimentary pass to PRAXIS
  2. ICG (represented by Seema Ahuja and Shravani Dang) – Rs 20,000/-
  3. MxM India – Rs 11,111/-
  4. The Promise Foundation (supported by Chitrangada Maitra and Bodhi Basuthakur) – Rs 26,000/- ($400)
  5. School of Communications & Reputation – remainder amount required for the round-trip ticket

(the above amount is to be used for the round-trip flight ticket from an Indian metro to Washington DC)

  1. On Purpose Consulting – Rs 30,000/- ($450 for accommodation for three nights)
  2. The Holmes Report – Complimentary access to PRovoke 2018 in Washington DC worth $1500

Professionals have time until March 31st to submit the response to the cases provided online. Participation is free and all those who participate also get complimentary accommodation (2 nights at Ibis Styles) if they choose to sign up for the Manifest – the Reputation Management Retreat in Goa.

A three-member jury to be announced in mid-April will evaluate the entries in April and the winners will be announced at the Influence Now Communication Conclave in Mumbai on May 30th so they get adequate time to make arrangements and plan their travel in October.

The prizes for three people are worth close to Rs 5 lakh in total and are possibly the most rewarding prizes in the world of Public Relations.

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Amith Prabhu
Amith Prabhu is the Founder of the PRomise Foundation which organises PRAXIS, India’s annual summit of reputation management professionals.

He is also the Founding Dean of the School of Communications & Reputation (SCoRe).

He can be reached at @amithpr on twitter.

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