Articles by Akanksha Jain

For a brand, the marketing strategy is extremely important, irrespective of its location or the stage of its business. Whether a company is a technology…

In this article, I thought of touching an important topic- communication strategy when your company is pivoting its business. Pivoting, or changing the course of…

MS Dhoni, the most successful captains of the Indian Cricket Team, decided to hang his boots, on Independence Day this year. The No. 7 jersey…

Once in a while, incidents like the Coronavirus pandemic disrupt and transform the way we live or conduct business. Over the last few months, companies…

Saying ‘no’ is something a lot of us struggle with. There are so many instances in our daily lives when we end up agreeing to…

The year 2020 has seen a huge reset- across our personal and professional lives, as well as across businesses and leadership. The year has been…

The Covid-19 pandemic has changed the world, in more ways that we can think of. It has also changed the customer behavior and the way…

The year 2020 has been very unpredictable. With the Coronavirus pandemic touching millions, countries have been forced to lockdown their cities for months. Billions of…

Content marketing has emerged as one the powerful tools of brand building in today’s era. According to the marketing guru Seth Godin, ‘content marketing is…

There are numerous marketing tactics that have been around for years. Some of these tactics work well for B2B brands and some that resonate well…