Articles by Amitesh Banerjee

While we have heard about how mental health has been affected during the waves of the Pandemic the biggest challenge is that most people do…

I am privileged to write this column every week and share my views and experiences with you. While this column is targeted at communication professionals,…

Employees with a positive mindset and alignment with the organisation’s bigger picture and strategic goals are critical in ensuring business stability, continuity, and certainty especially…

The big question is – How are mindsets created in the first place? They are two primary sources: praising and labeling, both of which occur…

Human evolution is a reality. Look at the way mankind has developed over the centuries. All communicators need to keep their critical influencer set –…

My favorite hobby has always been people. Studying them, watching how they live life, laugh, deal with their problems, and react. From my childhood, I…

We are now firmly in the era of changing mindsets today. The pandemic and its impact have cascaded to affect people psychologically. In extreme cases,…

‘Change is the only constant’ is a popular saying. Human beings and Marketers adapt to changes that come with human and technological evolution. This is…

With my three decades of multi-country experience across Dubai, Sri Lanka & Seychelles, and of course India I have experienced various mindsets and have dealt…