Articles by Dr. Ankoor Dasguupta

As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our…

In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from traditional demographic segmentation to data-driven targeting. This…

Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities for businesses to engage and convert customers….

In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed…

In the fast-paced world of business, where innovation and adaptability are paramount, the need for diverse perspectives has never been more critical. Today, I want…

In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony that resonates through the corporate corridors. Picture…

For me, learning, unlearning, application of learnings, failing, upskilling and revisiting my practices has helped a lot in my career progression. Being a coach, I…

In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are compelled to re-evaluate their marketing strategies. Sustainability…