Articles by Dr. Ankoor Dasguupta

Digital marketing continues to evolve at breakneck pace. As emerging technologies reshape consumer experiences, they open new opportunities for businesses to engage and convert customers….

In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed…

In the fast-paced world of business, where innovation and adaptability are paramount, the need for diverse perspectives has never been more critical. Today, I want…

In the grand orchestra of leadership, compassion and empathy emerge as the master conductors, orchestrating a harmonious symphony that resonates through the corporate corridors. Picture…

For me, learning, unlearning, application of learnings, failing, upskilling and revisiting my practices has helped a lot in my career progression. Being a coach, I…

In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are compelled to re-evaluate their marketing strategies. Sustainability…

The emergence of Generation Z, born roughly between the mid-1990s and early 2010s, has ushered in a new era of consumer behaviour that is reshaping…

The Cambridge dictionary defines an algorithm as “A set of mathematical instructions or rules that, especially if given to a computer, will help to calculate…

The way I see it, human beings are designed to be a part of communities. Everyone loves to be a part of a tribe. Connection…

Cultural branding is not new. It is a marketing strategy and the secret sauce of successful brands, enabling companies to establish deeper personal connections with…