Articles by Asif Upadhye

Information today spreads faster than ever before. Although digitalisation has made brands more accessible to the consumer, it has exposed them to all sorts of…

What do you expect from your PR efforts? To increase sales and generate leads? To spread awareness about your brand and improve visibility? Relevant data…

Personalisation has long been used by marketers and it has been proven to improve customer experience. According to research by Constellation, a lack of content…

Whether you are using PR to boost business or awareness, being consumer-centric is the key to successful campaigns. That means, having a deep understanding of…

We all know that storytelling works better than hard selling. In fact, most people read online reviews to make purchase decisions instead of letting advertisements…

A sizeable world population is spending their time online every day, particularly on social media. According to Emarsys 2019 report, there are 3.5 billion daily…

When was the last time you went out to dinner with family or friends, and instead of listening to the conversation at your table alone,…

A stripped down definition of media monitoring is to be in the know of what is being said about your brand, the competitors, the community,…

Ever succeeded in getting your dream job or role only to find that there are aspects of it you don’t particularly enjoy? Whether it’s a…

Time and again it has been told, rather drilled into our heads to have a positive attitude. To be optimistic. Towards life and everything else…