Articles by Asif Upadhye

Public Relations is a field rich in developments and potential for growth and expansion, but also one that carries the burden of unending challenges that…

Public Relations – By the people, for the people, through a vast network. Where there are people and voices to be heard, thoughts to be…

In a time where the rise in population exceeds the availability of jobs, people are consistently eyeing for any and every vacancy in the market….

In a world and an age when there are so many platforms to reach out to consumers, so many different strategies to execute, and an…

As a business, often the first trigger to invest in PR is when a crisis hits and there is a sudden realisation that your organisation…

The digital age has brought communication at our finger tips. The crazy part is that much of this communication is obligatory and transient. While the…

Today’s times are ironically reminiscent of old horror movies where TVs turned on spontaneously and flashed messages of terror. Did you ever think your device…

Everyday people with everyday stories, making everyday decisions – ticked as credible. Digital marketing is entering the age of the influencer – one where consumers…

There are superheroes among us and they come in all forms. One particular group is indispensible to the corporate industry, as well as to media…