Articles by Devesh Purohit

Lifestyle is one of the key verticals or niches that need Public Relations services to enhance brand visibility, media presence, narrative building, events and trust…

Continuing from the previous post of how poetries are an asset for legacy building, let us delve more with thought experiments. Reference Building is a…

Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function needs strong story pegs, pitch stories, formation…

Prashant Kishore became one of the most highlighted names as a political strategist or political PR professional and his organisation I-PAC found popularity and credibility…

As the landscape of Public Relations evolves, it transcends mere media presence to become a strategic orchestration of communication aimed at answering the quintessential “WH”…

It was 2011 when I was highly influenced by Actor and Entrepreneur Shah Rukh Khan, cricket superstar Sachin Tendulkar, Troy movie starring Brad Pitt, Hollywood…

There have been thousands of Kings and Queens across history but why do we in general remember only a few like Julius Caesar, Cleopatra, Nefertiti,…

Being a PR professional, I want to highlight a few key points on the idea of fame, stardom and legacy through this article. People often…

The theory states that Legacy is an earned virtue of pride, acceptance, reputation, influence and respect built over a period of time with consistent ethical,…