Articles by Jai Bahal

Artificial Intelligence (AI) has emerged as a disruptive force, revolutionising various sectors across the globe, and India’s content industry is no exception. With its vast…

Disclaimer: The writer runs a marketing e-learning company. Some opinions maybe biased – actually, most are. When I started NAVIC in 2020, it was the…

The world of AI content is strange. It reminds me of our REM dreams. Clocks can’t tell you the time correctly and words are usually…

Our memories have been messed with. In the past decade, social media has emerged as a dominant force in our daily lives, transforming the way…

Voice cloning. Yes, that’s a thing now. Voice cloning & synthetic audio We’ve been doing some creative 3d model work for the Coincade team and…

Everybody has their “I have nothing to do so I’m going to look at my phone” app. Some people have Instagram. Some have GoogleNews. I…

Picture it. It’s summer 2022. The third wave has just started lifting. You’ve used your Vi RedX subscription to login to your Disney+Hotstar account. Just…

AI and digital ads Oh AI. How you have changed us. Some got creative. Some got lazy. Get to the point please. Fine. The emergence…

A couple of weeks ago, we spoke about what gimmicks were and how if used correctly, can seriously drive market demand and brand recall. This…

I like gimmicks. As a marketer that is easily bored, gimmicks that create dissonance based flutters on Twitter get me going. So that got me…