Views October 27, 2021 Upgradation in strategies leads to successful PR campaigns A few years ago, when I was asked about the strategies to target the digitally viable communities for one of the pivotal projects, I argued…
Views February 17, 2021 How research helps PR professionals yield better and more effective results Where PR became more advanced and integrated as a service with every step of evolution, it is not just limited to preaching and popularising the…