Articles by Pooja Nair

Generation X was named after a book. Author Douglas Coupland’s 1991 novel, Generation X: Tales for an Accelerated Culture, struck a nerve and the name…

When Facebook validated ‘it’s complicated’ as a relationship status back in the mid 2000s, it was an amusing novelty for many. Others nodded in approval,…

This is arguably the most dramatic of changes to hit brand building and marketing as a domain, in the last decade or so. Customers have…

I am a product of 20 years of mainline advertising consultancy experience. However, in the last 3-4 odd years especially, I felt the pressing need…

To quote American Blues Musician, who goes by the stage name Little Axe, “If you want loyalty, get a dog”. It poignantly illustrates the futility…

The year was 2010. I was working at Publicis India in their Mumbai office. The planning lead there had implemented an initiative in office, which…

Uber, WhatsApp, Airbnb, Canva. There are many such brands born in the past decade worthy of mention, but to make our point, these 4 brands…