Articles by Pooja Trehan

On the occasion of ‘International Day of Girl Child’, Barbie felicitated World para-badminton champion Manasi Joshi with a Barbie doll modelled after her. Their clear…

Participating and excelling in extra-curricular activities, was always a shining moment, in the initial years of schooling. Until we hit the boards and demands of…

A professional mentor for close to 15 years and another work colleague who is now an awesome friend – met these two women at separate…

EY Future Consumer Index, shares that five new segments may emerge as consumers move beyond the pandemic. They are – back with a bang (constituting…

Introducing change across organisations is often a challenge, especially when one has to break through set patterns and behaviours. And when change has to be…

The current times probably defy all crisis communication handbooks. We have been trained to look at crisis as one ‘unforeseen situation’, which is segregated into…

Probably we all wake up these days hoping for a superhero or a Genie to come to our rescue. Like those movies, if an awesome…

Apart from news related to the lockdown and its impact, two things that are probably creating buzz are – the new season of Money Heist…

Yes, the quality versus quantity war has been an ongoing one. Everytime one would discuss a PR campaign, “the number of media clippings” versus quality…

Artisanal brands are like a celebration and rediscovery of ingredients that are essentially local, from sourcing to packaging, especially how they relish everything seasonal. The…