Articles by Pooja Trehan

With Australian Open 2020 showcasing the sheer perseverance of the new age talent, be it women’s or men’s singles – everyone wanted to beat the…

Recently a friend shared a beautiful African story that lead to explaining all about – Ubuntu – which means – I am because we are!…

Go back a decade or two in your professional life’s and try to picture the day you began your first job. Instead, think of the…

Overheard once, but something that stayed forever – “Today brands are working hard to build equity wealth and not really profitable businesses”.  Is this an…

Even if you ain’t interested in politics and don’t understand what it entails, you couldn’t have stayed away from the latest ‘coup’ that everyone has…

Indifferent behaviour owing to socio-economic strata or religious ranks, are no more the hurdles of our society. Atleast not as much as it would have…

If you have been working for the PR community for a few decades now, then the current scenario would look like a sea change of…

The ongoing digital transformation in the country is expected to increase India’s total internet user base to 829 million by 2021 from 604.21 million as…

Brand ambassadors, rather the brand crusaders have always added a great impetus to a marketing campaign. They are a credible voice for the advertising campaign,…

Brands often wonder what works best, going the – National launch route – or building up through smaller markets, one by one. Do we really…