Articles by Praveen Nagda

Businesses to grow and prosper often need to overcome traditional challenges and problems. Whether these challenges are related to people, processes, business environment, or regulatory…

The brand promise, one of the most important elements that make a sustained and long-term impact on the brand’s growth and in capturing the mind…

C-suite has a significant role in any corporate environment. Positions of power, authority, and responsibility make the C-suite executives among those who have been driving…

Fast-paced corporate life today is almost a norm for every executive across the hierarchy of any organisation. The corporate environment is continuously becoming more and…

Data is the new oil, something that we have been hearing in recent times all over the media. And the river of data that flows…

Corporates are formed of complex hierarchies full of people at different levels. The top management teams including Directors, CEOs, Presidents, Vice Presidents, and Heads of…

In the age of social media, engagement is the holiest word, and why shouldn’t it be? We are connected, we are networked, we are linked,…

Messaging is all-powerful in communication and with the proper messaging when we use various tools in social media the impact can be huge. This social…

Communication is all-important for a brand, and even more impactful it becomes when you see it carrying a sustained, cohesive and consistent message for the…

How often we have sat through an interview with our clients by a leading media to encounter the phrase “No Comments” during the conversation? Not…