Articles by Priyanka Pugaokar

Many times PR professionals succumb to the pressure and do things that do not add any value to their communication strategy. Pitching irrelevant press releases…

Public Relations is not meant to generate figures but create a strong and sustainable brand perception.  The PR and Communications business is the worst hit…

In the world of collaboration, heavy head attitude is not beneficial for any aspiring professional, be it PR executive or Journalist. It is important to…

Public Relations is indeed a highly demanding job that keeps PR professionals on their toes always. While it is PR pros’ mandate to ensure fair…