Articles by Raja Ghoshal

The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on the anvil. Christmas and New Year are…

If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way of using it to your advantage, leveraging…

The pandemic and its unsparing waves which have unleashed untold miseries on mankind and unprecedented challenges to industry has ironically given a boost to the…

It would be wrong to say that dynamic changes were not being heralded in the world of Internal Communications, without the phenomenon of COVID-19 –…

The lines, they are a blurring between corporate communications and marketing communications! Taken in a larger context, it would make it right into the centre…