Ritu Bararia, Author at Reputation Today

Little Joys May 23, 2018

What is a marketing communications strategy all about?

My experience of all these years, as a communications expert, has taught me that Public Relations profile cannot be limited to media engagement, press releases,…

Little Joys May 16, 2018

Ethics and Public Relations

Very often, we as PR professionals, are labelled as a not-so-serious lot who are controlled by the wishes of their employers or clients, things which…

Little Joys May 9, 2018

Every brand must follow Brand Guidelines

Brand guidelines play a very significant role in managing perceptions of a company. While communicating with customers, vendors, employees, investors, media, it is essential to…

Little Joys May 2, 2018

Formulating communication strategy for luxury brands

While creating a communication plan for a brand, the essence is to understand the brand entity and work accordingly. First and foremost, we must base…

Little Joys April 25, 2018

B2B vs B2C: How different are the communication tactics?

We, as communication professionals often face challenges while drafting industry-specific communication. The strategy which is good for B2C may not work well for B2B, and…

Little Joys April 18, 2018

Creating a Personal Brand

My recent opportunity of creating the personal brand of an individual has been an exciting experience. In the process, I got to know so many…

Little Joys April 11, 2018

A good spokesperson is a boon for the reputation of a corporate house

We, as communication professionals, often serve as the mouthpiece for our associated organisations which makes our profile a serious contributor in building the image of…

Little Joys April 4, 2018

Role of Communication in Business Growth

There have been different schools of thought as far as the role of communication in businesses is concerned. While one set of people opine that…

Little Joys March 28, 2018

Effective and Positive Communication can be a Real Joy

Experience has taught me the significance of effective communication. It doesn’t have to be unduly lengthy and accentuated with dramatic language. The audience wants a…

Little Joys March 21, 2018

Innovation and Communication

The recently held Innovation First Communication Conclave, organised by Reputation Today and First Partners presented a lot of insights and differing intakes by participants in…

Articles by Ritu Bararia