Articles by Shree Lahiri

Bollywood actress known for her powerful performances and unique choices, Huma Qureshi, took the stage at PRAXIS 11 as the Guest of Honour – delivering…

With passion and purpose, Brenda Darden Wilkerson, President & CEO of AnitaB.org, took centre-stage at PRAXIS11 – to deliver an inspiring keynote address titled “Power…

At #PRAXIS11, Grzegorz Szczepański, President of the International Communications Consultancy Organisation (ICCO), captivated the audience with his presentation titled “Reputation, Relevance & Relationships: PR’s Impact…

At #PRAXIS11, James Hewes, CEO of the Public Relations & Communications Association (PRCA), delivered an impressive address on – “What led to PRCA becoming the…

Public Relations is more than just media buzz – it’s a driving force behind the economic engine of nations and businesses! By crafting powerful narratives…

Effective communication plays a critical role in building and maintaining a strong community; and clear communication fosters understanding, trust & connection among community members. It…

For brand building recognition is crucial for businesses trying to establish a solid reputation & increase customer loyalty. It actually represents a company’s values, mission…

The release of “Chandu Champion” brought to life the extraordinary story of a man whose grit and determination transcended every obstacle thrown his way. But…

Public Relations today is adapting to a rapidly changing media landscape. With traditional outlets evolving, PR professionals must leverage digital platforms, social media & content…

What is the role of mass media in shaping purchasing behavior? Advertisements on media platforms like newspapers, television & internet – influence consumer behavior by…