Udit Pathak, Author at Reputation Today

Views June 16, 2021

Hybrid model: The ideal solution for sustaining work culture during work from home

The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it personal or professional, every aspect of our…

Views December 6, 2017

Does AI play an important role in designing campaigns?

The Public Relations business is in line for a serious Artificial Intelligence (AI) upgrade. Leveraging AI into Public Relations is the next big thing on the block….

Views May 31, 2017

Tips for handling negative PR

The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before…

Views February 3, 2017

Are we reporting with intention or for attention?

In a world where media exert is a powerful influence on public perceptions, journalists should voluntarily withdraw publicity that seeks attention without intention. In a…

Views January 11, 2017

Autopsy – Lessons learnt from failures

According to the economic survey 2015-2016, released by the Government, which was tabled by Finance Minister, Arun Jaitley, India has been a house to more…

Articles by Udit Pathak