Articles by Vikram Kharvi

In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope between creativity and controversy. The recent case…

“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu and Sarika Chavan, the book shines a…

We all are aware of thousands of stereotypes that exist in the corporate work culture and thanks to Covid19, many of these are being challenged…