The construction industry, long known for its significant environmental footprint, is now placing itself at the forefront of a sustainability revolution. The industry’s switch towards…
The recent years has seen the narrative around mental health in India undergo a significant transformation. Public Relations (PR) has had a key role to…
The public relations industry is diving into a new era, one that’s both evolutionary and revolutionary. This seismic shift, powered by artificial intelligence (AI), heralds…
As skepticism around influencer marketing grows, brands are exploring different ways to build trust. Indian companies are looking at prioritising authenticity over celebrity endorsements. In…
In a world where attention spans are growing shorter, brands are turning to creative solutions to make an impact. Enter WhatsApp stickers — those quirky,…
As India’s economy continues to grow and digital penetration expands, Tier-II and Tier-III cities are fast emerging as key frontiers for brands eager to expand…
India’s festival calendar is a real goldmine for PR professionals looking to engage with a diverse and emotionally connected audience. With festivals deeply woven into…