The topic of sustainability in business is by no means cutting-edge. It has been a while since businesses started adopting pro-environment practices. Of course, motivations…
Google search reveals that the term ‘consumerism’ has multiple and conflicting definitions. This article uses the one that refers to a culture of excessive buying…
Change is the only constant – a philosophical gem that is often quoted sardonically. It is impressive that Greek philosopher Heraclitus discovered this truth nearly…
The advent of digital technologies is making the return on investment (ROI) of every element of the advertising and marketing ecosystem measurable. This is arguably…
The acceleration of technological advancements and digitisation is making companies around the globe scramble to get equipped for what the future threatens to unfold. Among…