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The advent of digital technologies is making the return on investment (ROI) of every element of  the advertising and marketing ecosystem measurable. This is arguably…

The digital age has re-imagined the very fabric of business ushering in an era of unprecedented growth and innovation. We see 3 responses to this…

The acceleration of technological advancements and digitisation is making companies around the globe scramble to get equipped for what the future threatens to unfold. Among…

Most mentions of Gen Z tend to be clubbed with millennials. Several research reports from notable authorities do the same. As a millennial, this feels…

Customer trust is key to driving business success. There were times when trust could be fortified with endorsements, testimonials from seemingly real users, or even…

I was introduced to the technicalities of operating a SLR camera back when I was pursuing post graduation in mass communication in 2002. I found…

Generation X was named after a book. Author Douglas Coupland’s 1991 novel, Generation X: Tales for an Accelerated Culture, struck a nerve and the name…

When Facebook validated ‘it’s complicated’ as a relationship status back in the mid 2000s, it was an amusing novelty for many. Others nodded in approval,…

This is arguably the most dramatic of changes to hit brand building and marketing as a domain, in the last decade or so. Customers have…

I am a product of 20 years of mainline advertising consultancy experience. However, in the last 3-4 odd years especially, I felt the pressing need…