Moral Clause – an imperative when signing on a celebrity?
Speculations are rife with the ongoing drug abuse investigation in India and film stars being questioned. Curiosity about...
October 08,2020 READ MORE
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Who moved my work?
Burnout, stress, and mental health issues. These things are often associated with the PR and Communication sector. Professionals...
October 01,2020 READ MORE
Ease of doing business, the rapport building way
In a professional relationship and at work, rapport and good understanding between people in a team are fundamental...
September 24,2020 READ MORE
Missing links in Knowledge Management
A reader commented on my last week’s column that it would have been good if I had touched...
September 17,2020 READ MORE
The elusive perfect recipe for consistent outcome
Recently, I picked up the book, The CEO Factory, by Sudhir Sitapati to read. The book is about...
September 10,2020 READ MORE
Pandemic and the viral world of communication
The Director-General of Who Health Organization (WHO), Tedros Adhanom Ghebreyesus, said in mid-February, “We are not just fighting...
September 03,2020 READ MORE
Micro and Mini Influencers – new celebrities in town!
Recently a Kerala-based jewellery retailer with national presence, Kalyan Jewellers, filed for an initial public offering (IPO) to...
August 27,2020 READ MORE
WFH indefinitely? PR professionals’ nightmare
As we step into the fifth month of working from home (WFH), head honchos across several sectors are...
August 20,2020 READ MORE
Time to check your digital hygiene
Last week during a casual conversation with a colleague, the issue of online security threats popped up. He...
August 13,2020 READ MORE
Celebrity endorsement: are we up to the challenge?
It was 2009, and this internationally acclaimed sports person was in the limelight for all wrong reasons. Just...
August 06,2020 READ MORE
Be more empathetic, my lord.
Last week, I was in conversation with an entrepreneur of a boutique, integrated communications firm. We were discussing...
July 30,2020 READ MORE
Three critical aspects of Leadership Communication
In a training session on communication and leadership I attended a few years ago, the trainer popped the...
July 23,2020 READ MORE