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“I am grateful that I am not as judgmental as all those censorious, self-righteous people around me.” – anonymous. Do you think this sums up…

In these unusual times, it is tricky to communicate how a brand is responding to the crisis and how it is relevant to consumers. It…

Note: This is written in a lighter vein. It is not an attempt to trivialise the situation we are all in.  Buzz words and keywords…

The world has changed. Markets have changed. Consequently, businesses are changing. Communication strategies and practices also need to, and in many cases, it is already…

COVID-19 has left businesses in a state of upheaval, with misinformation triggering panic, social distancing and isolation creating stress, and the constant fear of job…

As the lockdown in India is getting lifted partially and in phases, the country is limping back to business. Media universe, specifically print media, is…

The 40 odd days of lockdown we experienced in India has taught me quite a few lessons. I have put down a few that I…

If remote working or work from home is changing the way many businesses will function in the future, an overhaul that print media in India…

A couple of decades from now, communications students world over will study the subject as the pre-pandemic and post-pandemic phase. We learnt the genesis of…

Brands don’t operate in isolation. They are social animals too. When society is in trouble, brands need to rise to the occasion and help. This,…