Fulcrum Awards announces the winners of 2019

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the fourth edition of Fulcrum Awards on Saturday, September 28th at a stellar evening at Grand Hyatt, Goa. The Fulcrum, in short span of four years has become the country’s premier communication awards. Over 700 professionals from public relations firms and in-house departments of communications attended the gala. The awards night commenced with the honouring of Dr Pragnya Ram with the Fulcrum Lifetime Achievement Award.

This year there were two sets of jury. One of 19 eminent in-house communication leaders and the other that included leaders of various consulting firms. Both were guided by Jury Chair – Dr Mukund Rajan. The winners were selected after a rigorous online and offline process of evaluation. The jury process has been reviewed by niiti consulting.

The Awards Night is supported by SCoRe, Reputation Today, PRCAI, Avignyata and Plane Crazy Studios. The awards system is unique as it does not solicit sponsorship from nominees and does not permit jury members to send entries from their organisation. It is also the only awards honouring Public Relations excellence that engages with an independent process reviewer to oversee the process.

The evening saw compelling campaigns compete for 11 sub-Categories of Sector Awards and 12 sub categories of Technique Awards. Sector had one winner per category and Technique had Gold, Silver and Bronze winners per sub category. In addition, this year the organisers awarded the top performers of the Technique category with Masters of Technique honour based on a points system.

Individual achievement awards in in-house and consultancy categories and the special awards categories for teams and consultancies were also announced.

SECTOR AWARDS
Best Hospitality and Travel Sector Campaign (B1)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
UK0611	AvianWE Chase	Generating healthy tourism-based livelihood opportunities in Northeast India	Airbnb India
Best Automobile Sector Campaign (B2)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
VW6763	First Partners	Santro – A Legend is Reborn	Hyundai Motors India
Best Lifestyle, Luxury and Sports Sector Campaign (B3)
Entry ID	Organisation name	Campaign Title	Client/Consultancy Name
HF8334	Kaizzen	adidas changing the perception of Kashmir through the lens of football	Adidas
Best Technology and Telecom Sector Campaign (B4)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
PK0008	AvianWE	Qualcomm: Powering your smartphone	Qualcomm
Best Healthcare and Pharma Sector Campaign (B5)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
FT3062	Adfactors PR Pvt Ltd	United to end TB	Indian Medical Association (IMA)
Best Consumer Products and Retail Sector Campaign (B6)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
AH5141	Ketchum Sampark Pvt Ltd	Ariel Sons #ShareTheLoad	Procter&Gamble
Best Not-for-Profit and Associations Sector Campaign (B7)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
ZI4088	First Partners	Nothing Traditional About It – Making women drivers a new workforce in India	Azad Foundation – Sakha Cabs
Best Manufacturing Sector Campaign (B8)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
RF1982	First Partners	Mangaldeep ‘Temple Run’	ITC Limited
Best Entertainment and Media Sector Campaign (B9)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
KE4144	Genesis BCW	RED FM on Fleek	RED FM 93.5
Best Banking and Financial Services Sector Campaign (B10)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
MB1889	Genesis BCW	PNB Back on Track	Punjab National Bank
Best Services Sector Campaign (B11)
Entry ID	Organisation Name	Campaign Title	Client/Consultancy Name
XO5249	First Partners	Nothing Traditional About It – Making women drivers a new workforce in India	Azad Foundation – Sakha Cabs

INDIVIDUAL AWARDS CONSULTANCY AND IN-HOUSE PROFESSIONAL
Individual Awards – Consultancy Professional(C.1.2)
Entry ID	Name/Title	Organisatioin	Designation
OD6778	Walking the talk – Kunal Kishore Sinha	Value 360 Communications	Founder, Value 360 Communications
Individual Awards In-House professional – Automobile(C.2.2)
Entry ID	Name/Title	Organisatioin	Designation
SC2454	Resolute Leader:Kapil Sharma	Ford India Pvt. Ltd.	Head of Communication, Ford India Pvt. Ltd.
Individual Awards- In-house professional Manufacturing(C.2.8)
Entry ID	Name/Title	Organisatioin	Designation
GB8412	Himanshu Kapadia	Grasim	Head- Corporate Communications – Grasim Industries limited
Individual Awards – In-house – Banking & Financial Services (C.2.10)
Entry ID	Name/Title	Organisatioin	Designation
VF3907	Communication Professional: Rohini Kute	Motilal Oswal Financial Services Ltd	Head- Group Corporate Communications, – otilal Oswal Financial Services Ltd

 

SPECIAL AWARDS
In-House Team of the Year – Mid-size (D1)
Entry ID	Organisation Name	Campaign Title
BU0790	Ford India Pvt Ltd	Small But Mighty – Ford India Communication Team
In-House Team of the Year – Large (D2)
Entry ID	Organisation Name	Campaign Title
YP4966	Godrej Group	Re-Imagining PR at Godrej –
PR Consultancy of the Year – Emerging (D3)
Entry ID	Organisation Name	Campaign Title
MD5045	Veritas Reputation PR Pvt Ltd	—
PR Consultancy of the Year – Mid-size (D4)
Entry ID	Organisation Name	Campaign Title
GG8185	S.P.A.G. Asia	—
PR Consultancy of the Year – Large (D5)
Entry ID	Organisation Name	Campaign Title
BS2246	AvianWE	Creating a consultancy of the future.
PR Consultancy of the Year – Giant (D6)
Entry ID	Organisation Name	Campaign Title
VI4616	MSL India	Creating Integrated Communications Solutions That Build Influence And Drive Impact

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