AI and digital ads
Oh AI. How you have changed us.
Some got creative.
Some got lazy.
Get to the point please.
Fine.
The emergence of artificial intelligence (AI) in digital advertising has revolutionised the industry. AI-powered algorithms can analyze vast amounts of data and provide insights that were previously impossible to obtain. This has enabled advertisers to target their audience more effectively, create personalised content, and optimise campaigns in real-time. AI technologies such as machine learning and natural language processing have also made it easier for advertisers to automate tasks like ad creation and placement, freeing up time for more strategic work.
The thing is though, on a broader level, AI has also become the de facto reason we look into creative image and text engines to be better in execution. With MidJourney, Playground.AI and ChatGPT, it’s easier than ever for the writer or conceptualiser to develop content at scale.
The rise of programmatic advertising with AI has revolutionised the way digital ads are bought and sold. Programmatic advertising uses algorithms to automate the buying and selling of ad inventory, making the process faster and more efficient. However, with the addition of AI, programmatic advertising has become even more powerful. By analysing vast amounts of data, AI can identify patterns in consumer behavior and optimise ad placement for maximum impact.
This not only improves targeting but also reduces wasted ad spend. The combination of programmatic advertising and AI is transforming digital advertising into a more data-driven, intelligent industry.
Are chatbots ads?
Not exactly. But they do help in the second layer of conversion.
Chatbots and conversational marketing have been dramatically improved by the use of AI in digital advertising. With AI-powered chatbots, businesses can now provide personalised experiences to their customers, answering their queries and providing recommendations in real-time. These chatbots can understand natural language processing, which allows them to comprehend and respond to customer inquiries with ease. Conversational marketing with AI has made it possible for businesses to build relationships with customers by creating engaging conversations that are tailored to their interests.
In social media too?
The introduction of artificial intelligence (AI) to social media marketing has brought about a significant transformation in the industry. AI has the potential to revolutionise the way businesses approach their social media campaigns, enabling them to streamline and optimise their marketing strategies. By utilising machine learning algorithms, AI can analyse vast amounts of data and provide insights into consumer behavior, preferences, and interests.
AI-powered personalisation and targeting is revolutionising social media marketing by providing businesses with the ability to offer highly personalised experiences to their customers. AI algorithms can analyse vast amounts of data from a variety of sources, such as social media activity, browsing behavior, and purchase history, to create a detailed profile of each customer. This enables businesses to tailor their marketing messages and offers to the specific interests and needs of individual customers.
So yeah. Things have changed.
Stay curious. Stay Secure.
See you next fortnight.
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
NAVIC aims to educate, inform and train students, professionals and entrepreneurs about the future of communications. NAVIC has collaborated with SCoRe for its flagship course: EVOLVE – A first of its kind curriculum that discusses hyper-relevant subjects like Meme Marketing, Trolls and Bots, AI in communications and more.
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