President’s Address – Justin Green, President & CEO, Global Alliance for Public Relations & Communication Management
In an electrifying address at the World Public Relations Forum (WPRF) 2023 in Chennai, Justin Green, the President & CEO of the Global Alliance for Public Relations & Communication Management, captivated the audience with his passion for the profession and his call for ethical and impactful public relations. The topic of his speech was – “Building Goodwill for Greater Good”.
Justin Green began his speech by expressing his delight at the warm reception he received in India, a moment he wished to cherish. He emphasised his deep love and passion for the field of public relations, highlighting his immense enthusiasm, as he stated, “I want to save this moment.” Justin underlined that he was not only passionate but “mad” about PR and also deeply committed to its principles.
To Justin, India and other nations in Asia represented catalysts for global change. He appealed to everyone – “Most importantly, let’s be kind, happy, enjoy ourselves and create lasting memories”. In his view, the cornerstone of building goodwill lay in truth and honesty. He acknowledged that restoring a positive reputation could be a formidable challenge, as hard-earned trust could easily be lost.
Ethical standards were a core theme in Justin’s speech. He emphasised the importance of PR professionals upholding the highest ethical principles. He noted that the value of public relations became even more apparent during the challenging times of the recent pandemic – as communicators played a pivotal role in disseminating critical information.
He addressed the looming presence of Artificial Intelligence (AI) and technology. He advocated for an open-minded approach to emerging technologies, viewing them more as ‘opportunities’ rather than ‘threats’.
The essence of Justin’s message was the profound significance of PR and communication in the contemporary world. He declared that never before had PR and communications been more vital. PR professionals, in his view, possessed “the power to change the world”. They were the most influential voices, guardians of climate change, and champions of equality and justice for all.
Highlighting India’s recent achievement of a successful moon landing, Justin called on everyone to embrace the Indian “spirit of adventure”. He encouraged the audience to recognise the potential impact of their words in making history. India and Asia, in his eyes, were currently making history on a global scale. “Let’s tuck into the Indian spirit of adventure”, he urged.
As he concluded his speech, Justin Green left the audience with a resounding call to action: “Go global.” His words served as an inspirational reminder of the transformative power of Public Relations and the pivotal role it plays in shaping the world’s narrative. In fact, his address at WPRF 2023 left an indelible mark on all those who attended, reminding them of the ethical responsibility and potential for global impact that comes with their profession.
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