Apart from news related to the lockdown and its impact, two things that are probably creating buzz are – the new season of Money Heist and the Dalgona coffee (so not required hype for the coffee!). Without wasting any more space on the unnecessary attention for Dalgona coffee, I would like to dive into few things that Money Heist resonates with our current crisis situation. Please forgive me if im way off the mark, I have just read about the series and haven’t yet got down to watching beyond few episodes in Season 1 (yes some don’t watch it, just like you wouldn’t have seen GoT!).
So, to get started, what caught my attention is the protagonist for me – that is the professor – the brainchild who actually drove the series. It’s how his character shapes up during tough situations, is what got me thinking.
Its commendable how smart the professor is. Man, he keeps coming up with solutions to every problem and always has a knack to be ready with back-up. Maybe that’s the silver lining for us. In times of uncertain circumstances, lets try and find newer solutions to everyday drudgery or depression. Those could range from intensive reading or taking up a new skill or for that matter even understanding how best your current skills can be applied to a wider net. Its also an opportune time to understand your market and key audiences, what works for them and what doesn’t. Of course, that’s the number one requirement, but sometimes we forget to delve deeper. Probably knowing his audience so well was what helped the professor to come up with varied strategies.
Research. I can never emphasise how important this is. So just read up and soak up all that you can, which might be superbly helpful for your brands and for your community. The more you stay connected with all the background data, the easier it gets for you to understand and leverage your strengths. Never cease to understand where your strengths lie and work to sharpen them every now and then. Even as PR and Communication professionals, we should always be on the hunt to enhance our skillset.
What impressed was the immense trust the team had on their leader, the professor. They went by his word like it was the ultimate truth. Yes, definitely difficult to apply in the real world. No employee will follow the boss blindly and it might take eons of years for the boss to build this trust. But why not evaluate what your leader brings to the table and then plan to follow them. It’s a definite impetus to that growth curve and the fact that you have someone to teach you, mentor you. I wouldn’t have had a profession if I had stopped following my mentors. I do it still. So, in times of difficult situations, stick to this rule and just focus on the learning curve.
Is it safe to say that we should look for a drive beyond money? I know, maybe impractical in current times. But then the Professors motivation in the series was to finish what his dad had started. Maybe all of us don’t have to be legacy-torchbearers, but let’s introspect, what is it that can keep us going, even during tougher times. And maybe then design customised options to grow our businesses? Now, hear, hear. A new market for your business or a new course for yourself, might not ring in the cash registers immediately. But it’s a step to start thinking long-term and equip yourself further.
In addition to the above, the professor also left a couple of noteworthy lessons to pick for the entrepreneurs out there. For instance, the fuel for desire, great footnotes on personal branding and consistency of basic fundamentals.
And there is lot that we can continue to pick as our daily lessons from various walks of life, tv series or books or personal experiences. Just keep an open mind, be interested to learn everyday, upgrade your skillset, prepare yourself for unforeseen circumstances and ensure that you can be that essential commodity in the next crises!
The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
Building brands through story-telling is what keeps me going! Having spent 18years in this industry, I am far more excited to experiment on what's next to unlearn. Worked with industries across FMCG, Oil & Gas, Technology, Fashion, Telecom, Media House, F&B and now Sports, my curiosity to craft a narrative only gets deeper. Marathons, Black Coffee, learning about Scotch and Malts, reading everything i can, travelling, are few of other personal passions that I happily pursue.
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