Sterling silver for timeless relevance

“You’re still with Adfactors PR?” is the common question I get asked by my friends, relatives and ex-colleagues. For someone whose longest stint at a firm has previously been four years, it is a surprise to me as it is to others that I will be completing a decade in this firm.

So, what is it that makes this organisation unique? Here are my five R’s.


Right from the founders to the junior-most executives, everyone knows and appreciates the importance of relationships. This quality, above all else, dictates how we work for and with our colleagues, our clients and the PR fraternity at large. The firm has always made me feel at home, and empowered me to commit to and deliver to clients and internal team members. I have witnessed how we hand-hold our clients during crises, with the top leadership getting involved in the resolution, not only from the communications standpoint but also by providing appropriate advisory for action. Having been on the client’s side in some of my previous roles, I cannot emphasize how much this means to clients.

Repository of knowledge

For us at the firm, knowledge and expertise is not the fiefdom of a privileged few. Most learning is democratised. I have been privileged to have learnt from so many and that most have shared their knowledge freely and helped colleagues like me, wherever possible. Requests for media lists, contact details of journalists, better understanding of a sector, etc. are addressed instantly and directed to the right person, and these have invariably made it easier for me to connect and get the information.

Reimagining relevance

We live in a Brittle, Anxious, Nonlinear, and Incomprehensible (BANI) world today, especially post-pandemic. In meeting after meeting, I am able to appreciate the value that we bring to the table that is possible only with a deep understanding of all facets of business, the shared knowledge gained from over 600 clients and over 1,400 employees, our efforts towards upskilling and reskilling for the future and the company’s culture that has remained steady since the last 25 years.

Respecting systems

In the words of three-time Super Bowl winner Bill Walsh, “The score takes care of itself.” James Clear, the author of the #1 New York Times bestseller Atomic Habits, propounded that results, and success, were never a consequence of the goals one set but the system one followed to become consistently better. While we do grumble at times, this relentless focus on systems that we, at Adfactors PR, have put in place whether to enhance client centricity or employee engagement or leadership connect or knowledge-sharing, have paid rich dividends and made us successful. This has taken subjectivity out of the equation and enabled us to accomplish what we have set out to achieve, year after year.

Re-evaluating priorities

At the cusp of middle-age, I am re-evaluating my priorities in life. And I have realised that I have to be congruent both inside and out. With values such as freedom, transparency, respect, growth-orientation, continuous learning, etc., that mirror my own, Adfactors PR seems like an extension of the person that I am. And, the firm has always lived up to these values, as I have.

I am proud to be part of this organisation.

The views and opinions published here belong to the author and do not necessarily reflect the views and opinions of the publisher.
This article is part of a SILVER JUBILEE series by Adfactors PR commemorating their 25th year in the business of Public Relations.

Snigdha Nair
Snigdha Nair is Vice President at Adfactors PR.

She joined the firm in March 2013 and has since then provided strategic counsel and ensured communications delivery across a range of clients in the BFSI, education and professional services space.

Her prior stint was at Edelman India, where she handled marquee accounts such as Tata Power, Tata Chemicals etc.

A communications professional with over 20 years of experience, she has previously led the corporate communications function in her stints at MNCs and Indian companies including Dow Chemicals, LANXESS India, D-Link India and Ugam Solutions.

She is passionate about training spokespersons to handle media and has trained more than 150 top management members till date.

A Commerce graduate with a management degree in Marketing, Snigdha enjoys quizzing, mentoring and interacting with people and is an avid reader.

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