Public Relations and Advertising are two major tools for promoting products and services offered by the company. Advertising is a form of communication used by a company…
Sometimes, ‘un-engaging’ activities can boomerang, taking a brand many steps backwards. Recently, an unusual marketing stunt caught my eye, which incidentally, bombed. A skating rink…
The advantages of PR, the strategies, tools and trends are subjects often talked and written about by experts of the profession. What remains untouched and…